Member Avatar for Ravi Rajput

Which platform PPC is good for getting paid traffic, facebook or Adwords?

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  • Latest Post Latest Post by rosario1990

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Rather than picking “Facebook or AdWords” by reputation, pick the channel that matches a measurable business goal and run a short, fair test. Several replies here (for example , , , and ) point in different directions—the checklist below turns those opinions into a repeatable decision process. See a practical platform comparison for context: HubSpot: Facebook Ads vs Google Ads. (blog.hubspot.com)

  • Define one primary KPI (CPA, ROAS, purchases or qualified leads).
  • Match funnel stage to channel: search-style keyword activity captures active intent; social is better for discovery, creative testing and audience building. (wordstream.com)
  • Align creative to placement: visual, attention-first creative for social; concise offer + clear CTA for search.
  • Make measurement identical: same conversion action, same landing page, UTM parameters and platform tags so you compare apples to apples. Google Ads conversion tracking explains how to set conversion actions and tags. ()

Quick 3-step test you can run this week:

  1. Implement identical conversion tracking (one conversion action) and the same landing page for both channels.
  2. Launch small, controlled campaigns in parallel and let them run until you have stable conversion data (allow platform learning — a couple of weeks is typical). (swydo.com)
  3. Compare CPA, conversion rate, ROAS and downstream value; scale the winner and reallocate budget into the weaker channel for retargeting or top-of-funnel creative tests. (wordstream.com)

Quick troubleshooting and cautions: verify tags with a helper tool, watch for duplicate Meta Pixel events (common when theme code + GTM both fire) and use event_id/deduplication if sending server events. Fix tracking before trusting ROAS. Good practical reads on pixel duplication and Conversions API best practices are available. (trackingfix.co.uk)

If you want, pick one concrete test (two campaigns, one landing page, one KPI) and report back the early numbers—this framework will help interpret them objectively.

Recommended Answers

All 9 Replies

Member Avatar for mindstreak

By using adwords , targeted traffic as well leads can be generated.Fb ads mainly helps in traffic but is not that much effective as adwords.

Member Avatar for jewelraz

Yes, I totally agree with mindstreak. That's why I give him an upvote! You should try adwords in order to bring paid traffics and leads. Besides adwords you can also run facebook ads to bring more paid traffics to your website or get good amounts of likes from people.

Member Avatar for johnsallen

Yes mindstreak, you are right.Google Adwords can provides volume of traffic and there is no waiting game to reach the top position. If you are willing to outbid the competition, your ads can be sitting at the top positions right away.

Member Avatar for 97pstore

For text ads you can try with google ppc , facebook branding ads purpose.

Member Avatar for vaishnav2010

According to my experience on Paid Advertisement, Facebook helps to make visibility on users as a Brand also increase the Traffic toweards our website. But When you talk about the Adwords It genrate the Business for any website, traffic and branding both so I prefer Google Adwords beside Facebook to genrate more Business.......

Member Avatar for Stacy_2

facebooks ads are cheaper & u get more engagement from the ads as opposed to outright sales, good for brand awareness whilst with google its all about sales

Member Avatar for samjom

Ravi, It's all depend on what are your target audience? PPC gives you more specific customers than Facebook ads. Facebook ads improve visibility, branding and clicks but PPPS increase clicks but PPC helps you generate more traffic on sites, get more customer and business directly. Yes Google adwords is quite costly campare to Facebook but its more effective than Facebook ads. So Its all depend on objective behind paid advertisement.

Member Avatar for Stacey_1

It solely depends on your target market, conduct a search and find out where your customer resides, every channel is different and should be dealt with specific strategy.

Member Avatar for rosario1990

I like facebook always for PPC. It gives much traffic within a short time.

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