How Keywords are implemented for optimization?
1st you need to do keyword research, try to select keyword realted to your niche having good search voulme with low difficulty, then optimize those keywords in followings:
Try to optimize your primary keyword in all above factors
The thumb rule is not to force keywords in the content. It should look very natural, which is a big ask for content writers and SEO team.
A right mix of on-page and off-page efforts will ensure better rankings.
For on-page, having your primary keyword in meta, H1, URL and content (1-2% of the word count) would be suffice your task.
For off-page, there are number of activities you can do to improve Domain Authority and thus improve search results.
Keyword Optimization is one of the on-page optimization technique. Keywords are optimization in