Can anybody tell me what is CTR? and how to boost it?

CTR termed as Click Through Rate , it can be defined number of times an advertisemts click should be divided by number of ad is viewed.

Click-through rate (CTR) is the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.

The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.
The ways to boost CTR are:

  • Write better headline and make it interesting
  • Write outstanding meta description
  • Put your main keyword in your display URL

CTR: Click through rate by writing good ad copies you can get better CTR to your ads.
Write better title and descrecption to get better CTR

CTR(click through rate) advertisment appear as a pop up and if a user click on it and redirect to the website of ad how many times we click on the ad is consider as click through rate for that particular ad.