Member Avatar for hinakhan11

As the Marketing trends and tactics are changed with the passage of time and the Main Medium of communication with groups and individual has become Mobile Phone and people care about its updates like text messages so the Advertising Agency discovered Mobile Marketing as the most instant and simplest way to advertise the any specific content and the way millions of potential users are waiting this service as almost 95% read text messages within 15 mins so the new applications developed in the mobiles that integrated with the social media enlarged the playing field of advertisers.
I would to see your response about this service about its prospect in Canada and how much corporates are ready to invest in it

Edited by Narue because: Snipped self-promotion link
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Mobile marketing in Canada — brief, practical context and next steps tied to the posts from , , and .

Mobile channels and delivery: mobile reach can be executed without a native app — SMS/MMS, mobile web banners, social-integrated links and in‑app inventory (via ad networks) are all viable. Native apps are required only for push notifications and in‑app creative; SMS/MMS or mobile web require no app but do require a messaging route (short code, long code, or an aggregator) and clear opt‑in. This answers ’s app question and expands on ’s point about social/mobile integration.

Regulatory must‑knows: commercial texts are “commercial electronic messages” under Canada’s Anti‑Spam Legislation (CASL) and generally require consent, clear sender ID and an easy unsubscribe mechanism. Personal data used to run campaigns is governed by PIPEDA (privacy/accountability principles). Telemarketing and automated recorded calls are separately regulated (National Do‑Not‑Call List and CRTC telemarketing rules). Compliance risk is real — CASL and related rules carry enforcement and record‑keeping expectations. (canada.ca)

Practical checklist (operational): obtain and log express opt‑in (timestamp, source, opt‑in method), include sender contact + unsubscribe (e.g., STOP/ARRET), keep unsubscribe logs and proof of consent, limit frequency and timing, A/B test on small pilots, and route high‑volume traffic via approved short codes or reputable aggregators. CWTA/txt.ca administer short codes in Canada; follow their application/process and carrier rules. If recipients complain about robocalls or recorded messages, CRTC/DNCL processes apply — heed ’s concern by avoiding unsolicited automated calls. (canada.ca)

Corporate readiness: start with a low‑risk pilot, provision consent capture and retention first, budget for aggregator/short‑code fees and compliance, and involve legal/privacy early. For long‑term programs, measurement (delivery, click, opt‑out rates) plus documented compliance procedures make mobile marketing a defensible and effective channel.

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Member Avatar for Sariscos

I would want to know how you can get your advertisement into their mobile device. They would need an app on the phone to do so, no?

Member Avatar for canadafred

I hate that when people spam my telephone especially those robotic recorded messages. Don't encourage this crap.

Member Avatar for vanilla23

we can send them as usual text in the form f advertisement.

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