Member Avatar for avinkx

I have a issue with my website. My website's WWW page and Non-WWW pages are not redirected and both's PA is different. So, is there any problem with that? I cannot redirect as I am shifting from Magento 1 to Magento 2.

  1. https://champu.in/ - Non-WWW page with 37 PA

  2. https://www.champu.in/- WWW page with 30 PA

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  • Latest Post Latest Post by bavya

Dani AI

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Short answer: differing Page Authority between the www and non-www versions is normal, but the goal is to consolidate signals onto a single canonical host so search engines and visitors see one URL. pointed this out; , and echoed the same options. For a Magento migration you should treat canonicalization and redirects as part of the migration checklist rather than optional.

If you can control the server or CDN, implement a permanent (301) redirect from the non-preferred host to the preferred host (choose HTTPS + www or HTTPS + non‑www and stick with it). Example patterns you can adapt:

# Apache (.htaccess) - redirect example.com -> www.example.com
RewriteEngine On
RewriteCond %{HTTP_HOST} ^example\.com [NC]
RewriteRule ^(.*)$ https://www.example.com/$1 [L,R=301]
# Nginx - redirect example.com -> www.example.com
server {
    listen 80;
    server_name example.com;
    return 301 https://www.example.com$request_uri;
}

If you cannot put server-side redirects in place immediately during the M1->M2 move, make these interim fixes: enable canonical link generation in Magento 2 admin (Catalog SEO settings) so each page outputs the canonical host you choose; update the Base URL settings for the new store; regenerate and submit a sitemap that uses only the canonical host; and verify both host variants in Google Search Console so you can monitor indexing and coverage. After the site is live, implement full 301 redirects as soon as possible and update internal links and important external links where you can.

Quick checklist: pick canonical host, implement 301 redirects (server/CDN), enable Magento canonical meta tags, update base URLs and sitemap, verify both host versions in Search Console and monitor. For background on canonicalization and why this matters, see Google’s guide on consolidating duplicate URLs and Moz’s Page Authority explanation.

Resources: Consolidate duplicate URLs — Google, Magento: Search Engine Optimization settings, Page Authority — Moz

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All 4 Replies

Member Avatar for Dani

It's normal for www and non-www versions of your site to have different page authority. After all, links often point to one or to the other.

It's important to choose the canonical version ... the version that you consider the primary, and to do your best to have all links pointing just to that one version.

If you're unable to do a server-side 301 redirect from the non-canonical version to the canonical version, then the second best thing to do is add rel="canonical" meta tag to the top of both, pointing to the version you consider the canonical version.

Good luck, and let me know if you need more help with canonicals.

commented: Thank you for this. Easy to understand answer! +15
Member Avatar for Emmason

Just as Dani suggested, you can use 301 redirect or use rel="canonical".
All to make things easy, you should use your web host cpanel by checking redirect all non-www to www version of your site.

Member Avatar for nawaz_5

Its usual to have different page authority for www and non www versions of your site, because liks may point to one or other.
It is highy recommerend to use cononical version for that version you consider as primary. By doing this all your links are pointed to the cononical version.
If you are not able to do server side 301 redirection from Non-Canonical Version to Canonical version, then second option is to add rel="canonical" meta tag to the top of both versions, pointing to the version you consider the canonical version.

Member Avatar for bavya

Instead of redirecting you can use canonical.

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