Our Digital Marketing forum encompasses everything related to managing, maintaining, and growing a successful online presence.

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New research published today by security vendor ZoneAlarm, the Facebook Child Safety Report, analysed what 600 kids aged between 10 and 15 and located around the world were up to Facebook. The end result reveals those common behaviours that increase the exposure of children to bullying online, predatory threat and …
by happygeek 1,589 in Digital Marketing ()
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Research from ecommerce solutions provider SellerDeck (which used to be known as Actinic Desktop) has revealed the top ten ecommerce turn-offs that online retailers need to avoid at all costs if they are to turn clicks into sales. At the very top of the avoid list comes insecurity. Your website …
by happygeek 1,589 in Digital Marketing ()
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Most observers will agree that Google+ has failed to set the social networking world alight, and is far from being a thorn in the side of Facebook. However, now that Mark Zuckerberg has confirmed he's serious about search, could Facebook possibly compete in the Google hood? The Facebook founder and …
by happygeek 1,589 in Search Engine Strategies ()
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Think of apps and you probably think of your smartphone. After all, Apple pretty much built an iPhone empire around the concept of apps and users of Android and Windows handsets are just as hooked. Truth be told though, and this 'Age of Apps' has spread far beyond the smartphone …
by happygeek 1,589 in Digital Marketing ()
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One of the great things about social media is the way that it utilises the wisdom of crowds. This concept is perhaps best known through Wikipedia, where user editing can often create some wildly inaccurate entries in the short term but over time these get corrected by the larger volume …
by happygeek 1,589 in Digital Marketing ()
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I am getting rather fed up of seeing posts in the feeds of my Facebook Friends, including many who really should know better, advertising a supposed £175 value Tesco supermarket voucher giveaway. I say 'should know better' as the culprits have included technology journalists, computer magazine editors and IT consultants; …
by happygeek 1,589 in Digital Marketing ()
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According to the , it would appear that at least half a million credit cards 'down under' have been compromised and funds in excess of AUS $25 million (US $26 million) stolen. Although precise details are still coming in, it would seem likely that nothing more complicated than a bit …
by happygeek 1,589 in Digital Marketing ()
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IT Security experts Barracuda Labs recently researched the business of selling Twitter followers to those companies which cannot wait to build organic follower growth. Despite the purchasing of Twitter followers being an explicit breach of the Twitter terms and conditions of use, punishable by the deletion of the account concerned, …
by happygeek 1,589 in Digital Marketing ()
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Since last fall, Google has either closed down or combined more than 30 different products. If you thought that was the end of the axe wielding, think again: another bunch of Google technologies are to bite the dust. According to the General Manager of Global Enterprise Search at Google, , …
by happygeek 1,589 in Search Engine Strategies ()
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Google might be the biggest search resource on the Internet bar none, but it's far from perfect. In some areas it's actually worse than that, and simply fails to work at all. Now students at the University of Glasgow in Scotland are attempting to fill one of these search gaps …
by happygeek 1,589 in Search Engine Strategies ()
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It's now official, account passwords for the popular business social network LinkedIn have been compromised. Vicente Silveira, a director at LinkedIn, has confirmed that some of the passwords that were published online by a Russian hacking group "correspond to LinkedIn accounts". How many of the 161 million LinkedIn members have …
by happygeek 1,589 in Digital Marketing ()
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If you have never stopped to think about language in terms of Search Engine Optimisation (SEO) then the results of a survey by digital marketing agency Greenlight might make you do just that. According to the global Search and Social Survey, some 76% of people do their online searching in …
by happygeek 1,589 in Search Engine Strategies ()
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When 'Thefacebook' first launched in February 2004, access was initially restricted only to students of Harvard University where Mark Zuckerberg was a student. Facebook went on to become something of a success, with the social network . Microsoft must have been watching from the sidelines, wondering when and if it …
by happygeek 1,589 in Digital Marketing ()
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According to the Sunday Telegraph "Morgan Stanley, Facebook’s lead financial adviser, ended the day with 162m shares, worth $6.16bn. Other banks including JP Morgan and Goldman Sachs also bought shares, ending the day with $3.2bn and $2.4bn holdings respectively" which is kind of worrying when you step back and realise …
by happygeek 1,589 in Digital Marketing ()
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How do consumers engage with marketers today and what does the future hold? Those were the questions posed by the Greenlight . The answers might come as something of a surprise to those who had all but written off Google+ or think that Facebook couldn't be a search player. The …
by happygeek 1,589 in Digital Marketing ()
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At least 55,000 Twitter accounts would appear to have been compromised in a breach perpetrated by members of the Anonymous hacking collective. Details of the accounts, including usernames and passwords, appeared across a total of no less than five pages at Pastebin yesterday. However, appearances can often be deceptive, and …
by happygeek 1,589 in Digital Marketing ()
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While I can't imagine for a moment that Google is in danger of going out of business, with the searching masses marching elsewhere in dismay at various perceived privacy infringing issues. However, if you look at the media attention regarding just that, the privacy issue, then Google is going to …
by happygeek 1,589 in Search Engine Strategies ()
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I have always thought of Google as being a search engine for everyone, that's part of the appeal. So when the development team behind a web portal for 'mature users' contacted me about the launch of a new search engine specifically designed for the older user I was a little …
by happygeek 1,589 in Search Engine Strategies ()
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That dramatic statement pretty much sums up the feelings of many people taking part in a recent survey. They suggest that online banking and online shopping are akin to playing Russian Roulette and it is only a matter of time before their security, credit cards and bank balances are breached. …
by happygeek 1,589 in Digital Marketing ()
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The United Nations Global Pulse, along with analytics software specialist SAS, has revealed how social media streams can be used as predictors of national unemployment line spikes. By analysing more than half a million blogs, forums and news sites, the researchers were able to determine how social media chatter more …
by happygeek 1,589 in Digital Marketing ()
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Probably the most common Olympic Games 2012 scam is that of unofficial ticket sales. No great surprise there, but the fact that Google appears to be in on the act might come as a shock to many. So what, exactly, is going on? A little known law in the UK …
by happygeek 1,589 in Search Engine Strategies ()
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A group of social media experts meeting at Microsoft's London offices has warned that social media is more than just a numbers game and for marketing campaigns to succeed, business must understand how a blend of creativity and science drives it. The round robin event featuring social media experts from …
by happygeek 1,589 in Digital Marketing ()
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[ATTACH=RIGHT]22094[/ATTACH]Facebook Vice-President Chris Cox has the latest in a seemingly never ending run of privacy updates for the worlds' biggest social network. The improvements can be summed up as tightening up the question most often asked by those users worried about their privacy, namely "who can see this?" Unless the …
by happygeek 1,589 in Digital Marketing ()
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DaniWeb recently attended the ANA Digital and Social Media Conference in New York City which brought into focus just how much social media has become a powerful marketing technique. With speakers from companies including RadioShack, Coca-Cola and FedEx, a powerful message was broadcast: social media used to be a thermometer, …
by Kerry W in Digital Marketing ()
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âYour PC may be infectedâ says Google, which has taken the unusual step of warning users that a couple of million or so of them have most likely been taken in by a fake AV scam. According to a post on the official Google blog by security engineer Damian Menscher, …
by happygeek 1,589 in Search Engine Strategies ()
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Facebookâs CEO, Mark Zuckerberg announced today that there are going to be a few changes to Facebook. The big story is that Facebook has teamed up with Skype to deliver video chat so that you can talk to your friends through Facebook. This is no surprise considering the partnerships Facebook …
by Sariscos 80 in Digital Marketing ()
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I'm not your average male shopper. I'll go to the department store and try on a bunch of clothes before I decide on what I want to wear. I'll try on 5 different pairs of jeans before I choose one. I want to get the one that fits me best …
by Sariscos 80 in Digital Marketing ()
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Ask a group of 100 people how they search for images online and the chances are that the vast majority will give the standard 'Google' response. Indeed, Google Images is a useful search engine if you are satisfied with a scattergun approach to finding all images that match a specific …
by happygeek 1,589 in Search Engine Strategies ()
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I'm sure many of you who use Pandora wonder why it hasn't been sucked up by Microsoft, Google or Apple. For those of you who don't even know what Pandora is, it is a internet radio station that uses algorithms to fit your music tastes. How does it fit your …
by Sariscos 80 in Digital Marketing ()
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Imagine this: You go to your local 7-11 convenience store, and youâre at the counter to buy a coffee. You realize you forgot your wallet or pocketbook in the car and all you have is your phone on you. Your phone happens to be a smart phone with the required …
by Sariscos 80 in Digital Marketing ()
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