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Google adsense is the king of the Internet marketing industry but are there really no other options other then adsense that pays fairly close to what google does for clicks?

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As wondered, there are reasonable publisher options beyond Google AdSense — but “which one pays close to Google” depends on traffic quality, niche, and geography. Members here (for example and ) have tried alternatives with mixed results. The practical takeaway: some networks or strategies will beat AdSense for specific sites, but no single drop‑in replacement dominates across every site.

Think in terms of categories, not just brand names: contextual/in‑text networks (low friction, broad coverage), programmatic SSPs/exchanges (better for high‑quality/US traffic), managed/premium networks (higher RPMs but usually vet publishers), affiliate/CPA programs (pay per conversion, not click), and direct/native/sponsored sales (highest yield if you can sell). Pick the class that matches site audience and goals rather than chasing headline CPMs.

A simple evaluation workflow:

  1. Record an AdSense baseline for 2–4 weeks (RPM by country/device).
  2. Run a controlled split test: rotate ad zones or use an ad server to send a portion of traffic to the candidate network(s).
  3. Measure RPM, fill rate, latency, CTR, viewability and revenue by country/device; run the test until you have several thousand impressions per variant or 2–4 weeks.
  4. Use mediation/header‑bidding or passback tags so networks compete, then choose the optimal mix.

Cautions: read payment terms, minimum payouts, exclusivity rules and content policies. Ensure privacy/consent compliance (GDPR/CCPA) and watch page speed and UX — poor placements can hurt long‑term revenue. For smaller sites, combine ads with affiliate links, sponsored posts or memberships while you scale toward premium networks.

Member Avatar for infoct

I'm interested to know this as well. I've tried adbrite, although it's not as great as adsense but still, not bad.

Member Avatar for peekayb

Google adsense is the king of the Internet marketing industry but are there really no other options other then adsense that pays fairly close to what google does for clicks?

You want to also try
Don't expect to earn as much as Adsense though.

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