Topics by InsightsDigital

The concept of friends on Facebook is a blurry concept. There are Facebook profiles with thousands of friends while there are others who only have a handful or so. So what if you have a business client or a colleague and you receive a Facebook invite. What is your policy …

Is there such a thing as "online clout"? What do you think of those "twelebrities" or super facebook fans with thousands of friends or who can forget Tila Tequila whose claim to fame was having excessive numbers of friends. I read a post on Seth Godin's blog about online clout …

I have seen countless posts about asking for adice on growing online communities. I often advise on using traditional and word of mouth as a way to grow an online community. I have been to several internet marketing related events where founders of online communities use these events to promote …

There are many social media monitoring tools that discover the brand influencers on the blogosphere. Many brands use this to identify these influencers and invite them to either review thier product, their services, or invite them to an event so they can review it. Thus, I found this very interesting …

In order to make your online community grow, it is important to understand how these digital/online communities engage your users. Thus, when I saw this hierachy based on Maslow's hierachy of needs, I thought I should share it and ask for your opinions. What I found interesting is that it …

I know many of us have created our websites in WordPress. From a SEO perspective, it is a great tool. But of course, with every service or product, there is always a new and better competitor. So as Im reading a blog, I read about squarespace. It seems affordable, so …

At certain events, I am introduced as the social media or insights maven. Thus, I often find myself in situations where I have to explain: "What is Twitter?". As I was on youtube, I found this cool video which could help me and help you explain what is Twitter in …

Almost every single internet marketing related magazine and conference touts social media. Thus, I wonder about measuring success on social media. Most of the information I read on this topic is very qualitative. At least this article tires to quantify it in some way... [url]http://searchenginewatch.com/3634843[/url] So how to explain social …

I saw this interesting post on ClickZ which states only a quarter of women stated that social media influenced purchases. So for us marketers, we may have to restrategize on how we use social media to push our businesses. This finding also illustrates the need to optimize current social media …

I just read on Nielsen's blog about how advertisers tactics on their coupon program have paid off. [url]http://blog.nielsen.com/nielsenwire/consumer/coupon-enthusiasts-drive-up-redemption-rates/[/url] The blog also went on about how these coupon customers spent more. Thus, in this economic times, advertisers have tapped to those customers and actually have seen a boost in their sales. …

I read a blog posting about the difference between a B2B client versus a B2C consumer on social media. The posting went on to say that b2b clients are fewer but stronger and have more brand loyalty. So what do you think about that?

Dear Members: As social media is cementing itself as a permanent and constant fixture in our digital lives, people we meet in our offline world can easily also translate to digital connections. Thus, what do you do when your boss wants to be your Facebook friend? I personally believe in …

It had to happen sooner or later. I do believe that such tactics do blur the line of what is public worthy and not. I do think that if it does help small counties connect with their constituencies, then great. But I do wonder if in a way, it can …

Hi I know a friend of mine whose Facebook account was hijacked. Now I read this: [url]http://www.theregister.co.uk/2009/09/04/facebook_friend_in_peril_scam/[/url] Its scary. It does not matter if you limit who can view your profile or not.

I read a Forrester blog about its findings from a study of 100 internet marketers. It mentioned the marketers felt the least for measuring social media. You see social media measurement is still an evolving science. [url]http://blogs.forrester.com/marketing/2009/08/measurement-has-room-for-improvement.html[/url]

As you try to grow your online community, it is good to know who are connected online and who may be your best target audience. I read on a blog with these interesting stats: [LIST] [*]singles and couples are the most connected. [*]Young families are heavy tech users, especially for …

As you know, there are a few semantic web search engines out there. Do you use them? If so, what do you think? Do you optimize your your web sites for these search engines like: opencalais.com and wolframalpha.com

I read on a Nielsen blog about how certain brands may have name recognition but are not megabrands while others are. [url]http://en-us.nielsen.com/main/insights/consumer_insight/september_2009/does_a_megabrand_equal[/url] So I wonder how can we marketers make our brands into a megabrand?

I just read an article on Ad Age about how Nielsen have confirmed what we all knew, that advertising spent went down in 2009. It also reflect that advertising spend was affected not only online, but on traditional form of advertising as well. [url]http://adage.com/mediaworks/article?article_id=138852[/url] So have you personally have seen …

In order to develop insights for its market research section of the marketing plan, some companies use panel or internet research surveys. I actually have developed a few myself. So if you do it in-house or use an outside vendor, what do you think now after reading this: [url]http://www.nytimes.com/2009/09/05/technology/companies/05nocera.html[/url] ?

I would like to know how do you incorporate consumer insights in your marketing strategy and plan? Do you incorporate data from Comscore and Nielsen and then use these metrics to convert into actionable insights? Why plan if consumers may not be interested in the product or services?

I just read an article on PC World about the top 4 Facebook apps. [url]http://www.pcworld.com/businesscenter/article/171511/4_facebook_apps_to_watch.html[/url] One app that jumped out for me was Wild Fire. It gives business owners many options on how to optimize their Facebook presence. [url]http://wildfiresocialmedia.com/[/url] So what do you think? Will use such service? Let me …

The other day I had a conversation with my colleague, strategic planner, about social media and digital advertising as a push or pull marketing. I think that the terms are now very fuzzy and getting blurred, especially with social media. Why? Well, I believe the platform allows for both a …

Hi Though I am a frequent poster, I just noticed the tag option on this site. So I wonder, what effect does tagging do with the posts here versus the posts that are not tagged?

Many advertisers use DART data to monitor metrics for their PPC campaign. I looked at one report recently and it could be confusing for a first timer. So what advice do you have for someone who has never reviewed such data before?

I just found this very interesting article on Mashable - [url]http://mashable.com/2009/08/30/analyze-twitter-content/[/url] I actually like TweetPsych but I do wonder what would be the business implication for knowing sentiment and psychographics on individual users rather than an aggregate of all the followers for a particular account. Would it really help create …

Many businesses have incorporated sentiment analysis software/platform to understand the sentiment of their visitors. I am aware of popular content sites like Huffington Post and other similar sites that have added this component. So for your business site, would you add sentiment analysis to understand your visitors and optimize your …

AFter reading this story, I betcha that many people may be tempted to buy an IPhone. I know I will. It is a form of sweet revenge towards those Iphone thieves. Thus, the reach via Iphone will increase to levels never expected (or perhaps it is). Story: [url]http://mashable.com/2009/08/30/find-my-iphone-robbers/[/url] So what …

I think it is commonplace for most sites to use cookies. But FireFox users do know and aware of limiting cookies on their computers. So if your site have cookies, which issues have you noticed? What lessons have you learned?

I have personally heard so many stories of people saying they will quit Facebook - mostly for time or professional reasons - but at the same time, there are also many others who join Facebook every day. Thus, as an online marketer, are you worried or concerned about Facebook quitters …

Many social media monitoring tools measure and find influencers. So if you had experience with such service, what do you think? Do you think it has helped your business finding and outreaching these influencer bloggers? What do you think?

I read on this blog about the author's algorithm for ranking the expertise of a user in a collaborative tagging system, like Del.ICIO.US [url]http://www.michael-noll.com/blog/2009/06/05/telling-experts-from-spammers-expertise-ranking-in-folksonomies/[/url] I found it very interesting. Perhaps its a little too scientific for the masses but with the correct fine tunning or add-on tool, it will probably …

I just saw this site on a review blog and I thought people on this site will appreciate this site: [url]http://www.gotofreestuff.com/[/url]

If you ever ran a PPC or search campaign, one knows that one will receive a big spreadsheet with just metrics. So which factors do you look for when you review such data? Which factors you should not even care about?

I read in a blog that it encouraged users to visit those sites. I personally dont see the need if I am already on LinkedIn. So have you used those sites? If so, whats your opinion of them?

Of course, we all know that ROI means Return on Investment. Though, in today's technology world, ROI for a website or online community is beyond money. It is about engagement, word of mouth, and conversion. So what do you think?

I read an article about useful social media tools and I thought this one is really cool and it was on the list. [url]http://hiim.r09.railsrumble.com/[/url] So do you think you would use such service/tools and if yes/no, why not?

Many posts on this forum mention tools but some are self promoting. I just want to compile a list of sites where one can use to obtain SEO/competitive intelligence insights? (Better if there are free ones out there). For starters, I like using Google's AdWords and Google's Trends. What do …

Have you downloaded snow leopard yet? I was planning to stop by the Apple Store and get it today instead of ordering online but I was not looking forward to the long line. So what do you think of Snow Leopard? What sup with Apple naming system? I do like …

I have heard stories from entrepreneurs who created their business plans on a napkin while others created a book like marketing plan. So how many pages were yours?

Are you familiar with PointRoll data? If so, what are the main differences with DART? Most importantly, what questions should you be asking yourself when you look into PointRoll data/reports? Thanks

I betcha that many on this board have experience this: You are on the beach soaking up the sun. You look towards the horizon. You see a plane/helicopter with an air banner advertising - it is usually for a big wannabe blockbuster or adult services place. But I wonder if …

I got an affiliate marketing magazine today and it mentioned about how people make millions. I want to now how do they do it? I betcha many members here want to know as well.

I think there are tools for every single utility imaginable. What do you think of this one: [url]http://twixperts.com/questions[/url] As a person who have used Yahoo Answers alot in the past, I may enjoy using this Twitter expert panel. But I wonder if its more skewed towards technology. What do you …

I just found this one: [url]http://hearton.us/[/url] Imagine if let say, you like me and my post so much that you send me a crush alert. Well, it seems for now, such tool works only for Twitter. But imagine if it worked for other sites and logins. Is there such a …

I just read of a nifty site called - Tablesurfing.com. I thought it was cool. So imagine if there was a similar site to invite others to participate in a particular chat or talk on another online community? So what do you think?

Do you listen to your consumers? How do you incorporate your market research? Do you use third party or first party? [url]http://marketing.about.com/od/marketingtools/a/listenresearch.htm[/url] What do you think?

If you google search for marketing plan, you will find lots of resources for marketing plans. But the question is which one would you use? There could be lots of trash but also lots of treasure.

Look at what happened to Tropicana. The packaging was changed and then changed back to the old style since the loyal consumers did not like the packaging. Has this ever happened to your business and if so, what did your company do? Please do share your case studies/stories.

A Nielsen report stated that consumers are now seeking value in ads. [url]http://en-us.nielsen.com/main/insights/consumer_insight/August2009/are_value_themed_ads[/url] As per the report, the take-aways were:" Some rules-of-thumb include: * Give viewers a reason to watch; * Be entertaining; * Use easily recognizable brand cues; * Have a clear and simple message; * Don’t cram too …