Topics by InsightsDigital

Being on social media, I have noticed there are certain "twitter celebrities" or even Myspace celebrities like Tila Tequila. Thus, I wonder what makes someone into an online celebrity, does it matter, and does it help you from a professional standpoint? Perhaps I am already a celebrity here on DaniWeb? …

Is it me or have I noticed that popular online communities have been down this week, like Google, YouTube, and of course Twitter. So what happens to the users who want to log on and face this roadblock? What to do next? Its like when the computers are down at …

Even though most people are familiar with Wikipedia, many may not realize that creating a wiki is another social media tactic that business can leverage. Thus, have you used a wiki to build your client's online presence? I have managed a few wikis in the past and it takes time …

Web 1.0 consisted of mostly static web pages full of lengthy text that did not follow "above the fold" rule. Thus, many of these webpages felt like lecture notes. So what do you think of how businesses use social media which is now part of Web 2.0? It seems that …

The times of generating profits via blogs are probably limited. I remember even a few years ago when many bloggers touted making beyond 6 figure just by blogging. What do you think?

We know that when school is in session during the Fall, it can also be a season of communal flu and the cooties. Thus, what do you think of Google's FluTrend - [url]http://www.google.org/flutrends/[/url] ? It is good for writing a blog posting or a report for a kid, but from …

If you are not aware, recently, a picture of Obama and his wife taken with Spain's presidential family was shared online. The picture was removed quickly after the First Family of Spain complained since it contained their teenagers. So what do you think? [url]http://www.politicsdaily.com/2009/09/29/shocking-photos-spains-first-daughters-appear-to-be-teenag/?icid=webmail|wbml-aol|dl2|link3|http%3A%2F%2Fwww.politicsdaily.com%2F2009%2F09%2F29%2Fshocking-photos-spains-first-daughters-appear-to-be-teenag%2F[/url]

I just read this article a moment ago about a Christian Couple giving each other full access to their login information. [url]http://www.google.com/hostednews/ap/article/ALeqM5i4K9oYt7cM-jdwRCVMU9TgajMsygD9AHAMUG1[/url] So what do you think? I personally dont agree with it. Why? Well, I believe there should still be a level of privacy in a relationship.

As we all know, social media is mentioned by almost every single internet marketer out there. Saying that, have you used social media to promote a product. Has it helped or was it a learning experience? What do you think? Please do share your case stories.

There was a very interesting article about Craiglist and how it has more traffic than Monster, CareerBuilder, Yahoo's HotJobs combined. Thus, despite Craigslist now having stricter posting policies, it still seems like a good place to help grow your online community, or not? What do you think?

Hi I have seen so many ads for marketing plan consultants and templates. Have you used such services . And most of all, was it successful in helping your business get its idea across for investors and funding?

Web analytics only provide insights for your own site but what if you want to know what your competitors are doing. Comscore or Nielsen only helps for sites which attract large about of traffic, over 50k monthly visitors. So which tools do you use to gather insights on the traffic …

I just read on a blog about optimizing SEO for emails. I do think that optimizng the subject line is most important to ensure that the intended recipient actually opens and reads the email. What are your experiences regarding optimizing for emails? Have you used a particular service like ReturnPath? …

What is your social media ettiquette? My rules is that I use LinkedIn for business and professional colleagues. I only accept invites from people I either met in person and/or I have interacted with. Facebook for friends and professional associates so I can keep up with relevant news feed. Twitter …

Though Bing may not necessarily out beat Google, it is now a preferred search engine for image search and verticals. [url]http://www.bing.com/visualsearch[/url] So what do you think? Would you use images for your online communities and optimize it to increase traffic to your site?

I remember listening to a few business owners sometime ago about using Skype to provide long distance customer service for clients. Though I never used it, I advised against it due to my research on Skype. So if you used Skype for business purposes, I would like to know your …

A popular social media tactic for small businesses is to establish and build a corporate presence on LinkedIn. Has this helped your business? Did you get any new leads? What do you think?

Though I am not a big Twelebrity nor Twitter user, early on, I have recognized the value of retweeting, especially if it is for a good purpose, like retweeting someone's resume or a public event. So how have you used retweeting? Do you do it or if you dont, why …

Almost every user on this board has an alias that is unique and descriptive. But also, many users create multiple alias to fit in different environment. So my questions for the members here are: 1. What does your name/alias mean? 2. What else would you like to share? 3. Does …

Hi Im composing a paid search campaign report and never done one before. What would you recommend me to do it on? Powerpoint or Excel? or even Word? Please advice. Thanks!

Let say you are creating your first marketing report, what do you include? I recommend adding or focusing on KPI. What do you think?

We all know most business users use Excel to track sales and metrics. Thus, which tricks on Excel do you use that you strongly recommend for others to use? Please do share.

Growing an online community and/or visitors to your website does require monitoring metrics and optimizing the website to increase engagement and conversion rates. So what recommendations to you have to decrease bounce rates?

We al know that now a days, the majority of internet marketing sites discuss social media. That said, let's say, a business does launch a social media tactic, then what? What is the one take away you want your client to learn? One take-away I say about social media is …

As an avid Mac user, I have not noticed much differences when logging on to Facebook and other social networks. However, even a few years ago, I did. Perhaps it may be due to the act that I use FireFox rather than Safari. Anyway, there are certain tools or software …

If you had podcasts or audio feeds about your product or brand, how have you optimized this audio for SEO? Most importantly, how do you track this audio for success in regards to analytics? Do you use TargetSpot Analytics?

I read on a blog about the lack of rich media ads and not many ads that are considered rich media are not rich at all. If the Flash ad does not contain video nor animation, then it recommended, not to bother. So what do you think about that? An …

Many online ads nowadays have a social media component to them. It can either be the voting of hands up or hands down on Facebook ads. Or it can be tweeting about a rich media ad. So how do you take this into consideration when you are strategizing for your …

As we all know, Google Analytics and other web analytics tools do provide a list of referring keywords. Thus, have you used web analytic reports to decide and then optimize your keyword list.

I bet there were moments where no one else believed in your idea even though deep in your heart - you knew it was a great idea. So my question is - "How do you translate a good idea into a money making opportunity?"

When growing an online community, how often do you care to check the web analytics reports? We all know that most web analytics tools have at least a day delay in data reporting. Hence, would you pay extra, in some cases, much much more to get live data.

Though Google constantly updates its algorithms, Google's PageRank is considered a very important SEO indicator. In your experience, have you witnessed situations where it made you think otherwise?

Do you use Google Caffeine? Did you notice a difference in your search results? Or most importantly, will you optimized your website differently for Google Caffeine?

I just read on mashable today about how Google has increased their search box. This change reflects the trend that many users include more than 2 search terms to generate a search. [url]http://mashable.com/2009/09/09/google-supersized/[/url] So in regards to SEO for your site, will this change prompts you to include longer keyword …

Every time we post on online communities, we leave data trails. Even your signature leaves keyword phrases that any search engine crawlers can find. So what do you think about that?

We know that there is no standards in measuring web analytics and ad analytics among the various web measuring tools. Despite that, the terminology is almost standard in this industry though. Thus, which metrics and benchmarks do you use to measure? I would start with: 1. unique visitors 2. repeat …

I know that as internet marketers, we are very aware of how pervasive social media is in today's society. However, there are situations where it is better to be offline than online, especially if its a life or death situation. Thus, when I read news clips like this one on …

I just read on MediaBistro about how Tuesdays is the most popular day on Facebook in regards to clicking to links on brand page. So as you growing an online community, this is good to take into consideration. [url]http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113154[/url]

In the past few months, I have seen a number of online community or social communication communities built specifically to communicate messages after death. Some of these sites have very strong presense in the UK. Imagine a Facebook for the dead. Would you join such a community or pre-make messages …

Some people use wikis, like pbwiki, others use Ning, both help build online communities. So which cost-effective tools do you use to build your online communities? I personally have used Ning and though the community was very robust, some users found it hard to use. So which one do you …

Back even a few years ago, it was popular to use log files to ascertain web analytics. Now, most companies use a javascript tag that the web analytic tool picks up. Hence, do you still rely on logfiles? Or do you forget it even exists?

i read a blog post this morning on Search Engine Land about how the number of keywords or keyword phrases have increased, thus the power for one individual keyword has decreased. I think people do this to increase the chances of obtaining relevant SERPS. [url]http://searchengineland.com/coming-soon-paid-search-without-keywords-25312[/url] So what do you think?

I spoke with a friend of mine today who complained on how she thought Bing interrupted her user experience while being on Yahoo. She consulted me since I am considered the tech guru. Thus, I wonder if you have heard similar complaints. What are your thoughts?

For the bloggers on this network, do you welcome PR and corporations outreaching you for publicizing their products or services? Or are you offended? I just read this article that inspired me to write this post: [url]http://www.emarketer.com/Article.aspx?R=1007248[/url]

I just read about this startup that helps users create their own digital business card.[url]http://dooid.com/home/index.php[/url] So what do you think? Would you use such service? I personally think that my signature is enough.

In the age of online transparency, building trust with your consumers is very important in building your online community. Thus, building trust may take time and effort. I would like to know how others on this site have build trust online? [url]http://www.ducttapemarketing.com/blog/2009/08/17/building-trust-online/[/url]

Though PPC reports can be obtained in document format, you can also receive in csv format for data extrapolation. So if you do data analysis on your PPC results, which Excel plug-ins or data visualization tool do you use to make sense of this data?

Hi So what measures do you use to accurately measure all the engagement points of a rich media ad? It is measuring beyond click through rates and impressions. Have you encountered tracking issues?

I know a common tactic for internet marketers is to submit links to Digg. Now that Digg has incorporated a NoFollow on links on profiles to prevent spams. [url]http://blog.searchenginewatch.com/090902-180759[/url] Do you think this will affect how marketers use Digg?

Many content heavy sites have a poll on their home page. Have you filled out such polls? If so, what do you think of this as a tactic Also, how much credence to you put on the results of these online polls?