Google's seemingly always changing indexing algorithm continues to hit site rankings as the search giant continues to drive a new generation of SEO relying upon original and relevant content generation and sharing above all else. Now a panel of SEO experts in the UK has warned that companies need to avoid putting all their SEO eggs into the one Google basket and instead embrace SEO strategic evolution in order to maintain and grow traffic. ![dweb-google](/attachments/small/0/dweb-google.jpg "align-right") At a round-table discussion, hosted by cloud provider UKFast, Sam Allcock, CEO of Custard Media, stated that the key to successful audience growth was …

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Last week a group of six 'm-commerce' experts took part in a round robin discussion in Manchester, England to determine the best ways forward for developers interested in creating a serious mobile web presence yet wanting to make money through the medium of mobile advertising at the same time. Anyone who has been involved in this particular area of Internet growth will appreciate just what a serious challenge the mobile web presents to those who have not invested, in thought and deed as much as financially, in getting to grips with a realistic m-commerce marketing strategy. Unless you are creative …

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One of the great things about social media is the way that it utilises the wisdom of crowds. This concept is perhaps best known through Wikipedia, where user editing can often create some wildly inaccurate entries in the short term but over time these get corrected by the larger volume of editors who truly care about the product they are using. Somewhere else that the wisdom of crowds has made an impact is the consumer review market. Most of my family, friends and work colleagues pretty much turn to the Internet for a quick and unbiased opinion before splashing the …

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Research results just published by digital marketing agency Visibility IQ would appear to confirm what the savvy marketeer already knows: social video is an important driver for engagement and purchase behaviour amongst online consumers. ![youtube](/attachments/small/0/youtube.jpg "align-right") The research, conducted by Entertainment Media Research Ltd, was based upon interviews with more than 2,600 consumers between the ages of 15 and 64. Although the research was conducted within the UK, the results are likely to be mirrored in any markets where broadband provision is good and Internet access widespread. The key findings of the research are as follows: 78% of UK adults …

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I was debating with my friend [URL="http://twitter.com/DavidAKnopf"]David A. Knopf[/URL] on Twitter recently about the iPad's target market. He was sure that iPhone and Mac owners like himself were the key targets, while I argued that it was precisely the opposite, people who didn't own these devices already. We went back and forth as we often do, but what was really interesting, is that both of us made valid points with links for backup about whom we believed Apple was targeting with this device. [B]Marketing 101 [/B] When a company like Apple creates a device like the iPad, they must have …

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If you have never stopped to think about language in terms of Search Engine Optimisation (SEO) then the results of a survey by digital marketing agency Greenlight might make you do just that. According to the global Search and Social Survey, some 76% of people do their online searching in at least two different languages. This should come as no real surprise when you consider how many countries have more than one official language, and explains why Belgium with three official languages was towards the top of the survey for countries topping the multilingual searching stats. However, this explanation does …

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Black Friday has historically been a very American phenomenon, marking the start of the seasonal Xmas shopping rush and happening the Friday after Thanksgiving. In the past it has led to scenes of semi-rioting and chaos in some stores as the Walmartarati fight over bargain electrical goods. The UK got a taste of the madness yesterday, with shoppers working themselves into a frenzy at various Walmart-owned ASDA supermarket stores across the country. Some of the most violent scenes were witnessed at the West Belfast, Northern Ireland branch of ASDA where one woman was hospitalized and [reports](http://www.independent.co.uk/news/uk/home-news/asda-stores-witness-black-friday-chaos-as-fights-break-out-over-televisions-8973447.html) of pensioners being pushed …

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Discount coupons are OK, but consumers consider drive-by location marketing an invasion of privacy. That's the warning message that research across four countries (US, UK, Mexico and India) by ISACA would appear to be flagging loud and clear to retailers wanting to maximise the marketing potential of customers with smartphones. ![9e672bce476015a5b10a7af7765c1643](/attachments/small/0/9e672bce476015a5b10a7af7765c1643.jpg "align-right") ISACA, which specialises in helping business get the most value while managing risk related to information and technology, asked more than 4,000 consumers about their holiday season shopping habits and their opinions on privacy. This revealed that shoppers in India and the UK were the most resistant to …

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Gartner defines the '[Nexus of Forces](http://www.gartner.com/it-glossary/nexus-of-forces)' as being "the convergence and mutual reinforcement of social, mobility, cloud and information patterns that drive new business scenarios". The global IT analyst outfit has also just released details of research which suggests that the perceived level of maturity when it comes to the privacy activity of organisations has gone down since 2011, with many admitting their own existing privacy efforts are inadequate. Gartner insists that these companies need to refocus their efforts in order to deal with the impact of the Nexus of Forces. According to Carsten Casper, research vice president at Gartner, …

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Writing in the latest edition of Vanity Fair, [Kurt Eichenwald states](http://www.vanityfair.com/business/2013/05/facebook-future-mark-zuckerberg-sheryl-sandberg) that Facebook has "quietly been pioneering a marketing business model unlike any other" and goes on to praise the social networking Goliath for developing new targeting techniques that give "advertisers an unprecedented ability to reach only the potential audiences they want". Eichenwald comes to this conclusion, he says, following months of interviews with Facebook advertising clients, investors and key executives from Facebook itself. The picture painted by Eichenwald in Vanity Fair is of a business which has pretty much revolutionised the marketing and advertising space online, and reinvented itself …

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Research from ecommerce solutions provider SellerDeck (which used to be known as Actinic Desktop) has revealed the top ten ecommerce turn-offs that online retailers need to avoid at all costs if they are to turn clicks into sales. ![sellerdeck](/attachments/small/0/sellerdeck.jpg "align-right") At the very top of the avoid list comes insecurity. Your website doesn't actually have to be insecure to turn the shoppers away, but just give the impression that it might not be secure. This should be engraved in stone and filed under 'well duh!' to be honest, but it seems that too many online retailers still fail to take …

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DaniWeb recently attended the ANA Digital and Social Media Conference in New York City which brought into focus just how much social media has become a powerful marketing technique. With speakers from companies including RadioShack, Coca-Cola and FedEx, a powerful message was broadcast: social media used to be a thermometer, today it’s a thermostat! The various speakers got that message across loud and clear. FedEx, for example, proved how social media not only drives sales, but drives how people research companies; especially those seeking employment. The numbers were staggering, but we already have a good idea what they are. After …

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[ATTACH=RIGHT]16639[/ATTACH]Connect with old classmates, chat with friends...now book flights on Facebook. Delta Airlines added an application to its [URL="http://www.facebook.com/#!/delta?v=wall"]Facebook page[/URL] today that allows customers to search for flights, book them and share them with friends without navigating away from the Facebook page. For the first time, it seems an airline has taken customers' Facebook interaction with air travel to a new level. Delta and other airlines have fan pages on the social networking site, but the new Delta Facebook app is just the beginning of the airline's expanded marketing plan that intends to be more user-friendly and interactive. “Our customers …

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The results from what is claimed to be the most comprehensive global online job trends survey, the 'Fast 50' Q2 2012 report took data from 190,000 online job postings as an indicator of the global online employment economy. Some of the findings are surprising to say the least, such as how the Facebook IPO fiasco has impacted negatively upon employment within the social media sector and why Apple is leaving Android in its dust. The Facebook IPO 'fizzer' has seen Facebook related jobs fall by 14% in the quarter, and Freelancer.co.uk (the authors of the Fast 50 report) reckon this …

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How do consumers engage with marketers today and what does the future hold? Those were the questions posed by the Greenlight [Search and Social Survey](http://gossip.greenlightdigital.com/magazine/the-search-and-social-media-survey-edition-2012/ ). The answers might come as something of a surprise to those who had all but written off Google+ or think that Facebook couldn't be a search player. ![dweb-socsearch02](/attachments/small/0/dweb-socsearch02.jpg "align-right") The simple fact is, as revealed by the Greenlight questioning of a cross-section of consumers, if Facebook was to launch a search engine tomorrow it could immediately soak up a 22% share of the global search market. That would be enough to turn it overnight …

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[ATTACH=RIGHT]22416[/ATTACH]A group of social media experts meeting at Microsoft's London offices has warned that social media is more than just a numbers game and for marketing campaigns to succeed, business must understand how a blend of creativity and science drives it. The round robin event featuring social media experts from across the UK was held by hosting specialists UKFast at the London offices of Microsoft and debated how best to maximise the potency of social media campaigns. Charlie Osmond, CEO Fresh Networks, spends a lot of time looking at statistics for his clients that cover areas such as what proportion …

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[ATTACH=RIGHT]16185[/ATTACH][URL="http://www.amazon.com"]Amazon.com[/URL] has launched a Connect to Facebook feature that will allow users to receive product recommendations based on data from their Facebook profile as well gift suggestions for friends on Facebook based on their data. The feature, which is currently in beta testing, will also allow users to find friends' Amazon Wish Lists more easily. The new option reads, "Connect to Facebook to get Amazon recommendations for you and discover Friends' Favorites and Likes." Connecting with Facebook allows the user to see a list of friends with upcoming birthdays along with gift suggestions, a list of what's popular among Facebook …

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[URL="http://www.google.com"]Google[/URL] has upgraded its mobile version of [URL="http://www.youtube.com"]YouTube[/URL] so that it shares more in common with the desktop version on HTML5 enabled phones. This anticipates the idea that more people will watch videos on the move than on the desktop, so you'll get a better browsing experience, the ability to like and dislike and other social elements. Put this in the context of a [URL="http://www.juniperresearch.com/reports/4G_LTE_Hardware_Opportunities"]Jupiter report[/URL] which says there will be 300 million mobile broadband subscribers by 2015 and you can see why Google would want to do something like this. More importantly it's arguably taking the mobile video market …

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Hi folks, I'm a noob here so be gentle! :icon_cheesygrin: I'm going to get you involved in a few of my pet hobbies, including tracking the social media market. I will update this thread when I find new data, but wanted you to contribute as well, so if you have info that you think should be included, please post and I'll update this introduction. [B]Social Engagement Marketing: Introduction[/B] The past decade witnessed a monumental shift in the use of online media. What was once an obscure habit, chatting in forums and user groups, became a global passion once a few …

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We've all seen them -- a user survey, often performed by Respected Independent Firm, but promoted by Vendor Y -- which just happens to come up with the result that users want the products, or the features, that vendor Y provides. Amazing how that works. Here's the six telltale signs to take such a survey with a grain of salt. 1. Lack of detail about how the participants came to be included. For survey results to be statistically significant, the people need to be randomly chosen. Even if they're all high-powered executives, you don't want them all to be in …

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Say what you will about Apple, love 'em or hate 'em, you have to admit they have a special magic when it comes to creating gadgets that consumers clamor for. They have a unique mix of design, build-up and marketing that when combined drive popularity and sales in huge numbers. People have to have these devices. They line up for days outside of Apple Stores. This is no ordinary curiosity. They create a lust for their products. The next in line is the iPad. Now, I haven't held one in my hands yet, but I've seen enough to know that …

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Ryanair has lost almost 60% of its visibility online since September 2009, according to search marketing agency Greenlight which has just published its research. The report, [URL="http://www.greenlightsearch.com/sectorreports/flights.html"]Flights Sector Report – Issue 4[/URL], analysed key search terms used by UK consumers looking on the Internet for a flight and profiles search behaviour, assesses which brands, aggregators and websites are the most visible in natural and paid search results, and hence have the greatest share of consideration when UK-based searchers go to Google to look for flights. The report is based on search volumes for the last quarter, with a focus on …

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Given all the media excitement that [URL="http://www.daniweb.com/news/story229555.html"]Apple[/URL] can generate with the mere mention of a new 'i' product such as the new iPad, you might think that the iPod would kick television ass in terms of SEO. But hold your horses, according to UK [URL="http://www.daniweb.com/news/story254786.html"]search marketing[/URL] agency Greenlight, it's the other way around. In the newly published '[URL="http://www.greenlightsearch.com/sectorreports/browngoods.html"]Brown Goods Sector Report[/URL]' (and oh boy does that sound like an exciting read - irony detected, irony detected) Greenlight reveals that televisions were the most searched for entertainment product online at the end of last year. It reckons that in November 2009 …

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Mike Maser, Chief Strategy Officer at Digg, has [URL="http://blog.digg.com/?p=928"]confirmed[/URL] that Digg Ads will start rolling out in an early beta format during the next few days. So expect to start seeing sponsored Diggs mixed up with the real stuff, although the adverts will carry a 'sponsored by' title the screenshots suggest that they will not be easily distinguishable from ordinary Diggs if you ask me. Maser is "excited" about the move and says the goal of Digg Ads is to "encourage advertisers to create content as compelling as organic Digg stories, and to give you more control over which ads …

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[URL="http://www.comscore.com"]comScore[/URL] has just published data from the Video Metrix service which shows that the number of online videos being viewed here in the UK is up 47 percent on a year ago and fast approaching 5 billion in April 2009 when the measuring period ended. Google did best out of the sharp upturn in online video viewing habits, with YouTube display advertising reaching some 18 million people during that month. Hardly surprising when it seems everyone, [URL="http://www.daniweb.com/blogs/entry3846.html"]including the Pope[/URL], uses YouTube these days and there is [URL="http://www.daniweb.com/blogs/entry4366.html"]30 minutes of YouTube video uploaded every single second[/URL]. According to the data, in …

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You might wonder why a 10 year old web building business managed to become the number one trending topic on Twitter this last week, with the moonfruit hashtag being tweeted in excess of 10,000 times an hour at one point. The answer is not as straightforward as some would have you believe. OK, the facts of the matter seem pretty simple: the Moonfruit marketing department decided to run a 'competition' to celebrate 10 years in business whereby anyone who included #moonfruit in their postings on Twitter would be entered into a random draw. The prize, spread across a 10 day …

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The [URL="http://www.twitter.com"]Twitter[/URL] controversy rages on, by the looks of things. In the UK the latest influencer to condemn the micro blogging service is one Matthew Gwyther, who edits Management Today, one of our major management sites. He's written about how useless the service is because, among other things, you can't find a narrative among all the Tweets. His editorial is [URL="http://www.managementtoday.co.uk/news/895784"]here[/URL]. OK, many of the reactions have been predictable. He's misunderstood the idea, he doesn't know what he's talking about, he just has an editorial to fill - you could, quite frankly, fill in the Twitter advocate response yourself. My …

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There are ways of marketing yourself using social media and there are ways of not doing so. One of the ways of not doing so is by making a complete fool of yourself and then allowing the fact to get out. Take the marketing company in [URL="http://news.bbc.co.uk/1/hi/england/essex/7914415.stm"]this story[/URL]. That's Ivell Marketing and Logistics in Clacton, UK. We'll leave to one side that I just did a Google search and they come up second when you search for their company name, second to the story I've just quoted - we'll even leave out the fact that their contacts page was broken …

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[URL="http://www.webinknow"]David Meerman Scott[/URL] (who is also a fellow contributing editor at [URL="http://www.econtentmag.com"]EContent Magazine[/URL]) is an expert in social networking and using the internet as a marketing tool and speaks frequently on the subject. His best selling book, [URL="http://www.davidmeermanscott.com/books.htm"]The New Rules of Marketing and PR[/URL] was published in 2007 and was reprinted 11 times and published in 22 languages. His latest book [URL="http://www.worldwiderave.com/"]World Wide Rave[/URL] will be published in March. I last spoke to David in May about how [URL="http://www.daniweb.com/blogs/entry2490.html"]social media was changing PR and Marketing[/URL]. I recently asked him about his new book and how individuals and companies can use …

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Apple has had marked success with the '[URL="http://www.itwire.com/content/view/20808/53/"]I'm a Mac[/URL]' advertising campaigns, and Microsoft is back banging it's head against a seeming brick wall of indifference with the ongoing 'I'm a PC' marketing drive that has featured both Bill Gates and [URL="http://www.itwire.com/content/view/20745/53/"]Steve 'Monkey Dancer' Ballmer[/URL]. Now, it would appear, that the Linux Foundation is feeling left out and so has decided to join in the fun with an 'I'm Linux' advertising run. As far as I am aware there has never really been a concerted advertising campaign for Linux. That is because it has never needed one, the dedicated fanbois …

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The End.