InsightsDigital

Growing an online community and/or visitors to your website does require monitoring metrics and optimizing the website to increase engagement and conversion rates. So what recommendations to you have to decrease bounce rates?

Thanks for sharing the pigeonrank system. It had be going until I saw one of the questions regarding if the smartness of pigeons and then I realized it was an April Fools prank. Thanks for the chuckle.

We al know that now a days, the majority of internet marketing sites discuss social media. That said, let's say, a business does launch a social media tactic, then what? What is the one take away you want your client to learn? One take-away I say about social media is …

As an avid Mac user, I have not noticed much differences when logging on to Facebook and other social networks. However, even a few years ago, I did. Perhaps it may be due to the act that I use FireFox rather than Safari. Anyway, there are certain tools or software …

I totally agree. I am also afraid that such data transparencies can be used more to hurt than to benefit the user. I have already heard of stories in which the person called in sick yet updated status on Facebook or Twitter on what they were actually doing on their …

Both banners, especially if these banners are rich media, and PPC advertising can help bring relevant traffic to the website as well as it can help increase exposure to the brand.

If you had podcasts or audio feeds about your product or brand, how have you optimized this audio for SEO? Most importantly, how do you track this audio for success in regards to analytics? Do you use TargetSpot Analytics?

I never heard of Chitikia. I am surprised no one mentioned Yahoo Networks here, especially since now Yahoo and Bing are combined.

I read on a blog about the lack of rich media ads and not many ads that are considered rich media are not rich at all. If the Flash ad does not contain video nor animation, then it recommended, not to bother. So what do you think about that? An …

Many online ads nowadays have a social media component to them. It can either be the voting of hands up or hands down on Facebook ads. Or it can be tweeting about a rich media ad. So how do you take this into consideration when you are strategizing for your …

Are you talking about Twitter? If so, here is a useful site produced by Twitter for businesses. [url]http://business.twitter.com/twitter101[/url]

As we all know, Google Analytics and other web analytics tools do provide a list of referring keywords. Thus, have you used web analytic reports to decide and then optimize your keyword list.

I bet there were moments where no one else believed in your idea even though deep in your heart - you knew it was a great idea. So my question is - "How do you translate a good idea into a money making opportunity?"

I also strongly recommend you to: 1. Avoid solely Flash to your most important pages 2. Constantly update 3. Dont practice any black hat tactics

Thanks for sharing this link. I do find the comment regarding "she did not respond" in regards to the cat not an indicator of a rude behavior. In today's society, I do believe that if you are not a close friend, it is accepted fact that your email will not …

I just came back from a SEMPO event and one of the speakers who mention that many businesses have forgotten to connect social media tactics with increasing sales and ROI. Most businesses jump in the social media strategy without really thinking of it strategically.

When growing an online community, how often do you care to check the web analytics reports? We all know that most web analytics tools have at least a day delay in data reporting. Hence, would you pay extra, in some cases, much much more to get live data.

I would not touch nor recommend Black Hat SEO at all..... Why? If caught, the site that uses Black Hat SEO will be punished by Google by not appearing on SERPs. That is a HUGE price to pay in this market.

Though Google constantly updates its algorithms, Google's PageRank is considered a very important SEO indicator. In your experience, have you witnessed situations where it made you think otherwise?

Do you use Google Caffeine? Did you notice a difference in your search results? Or most importantly, will you optimized your website differently for Google Caffeine?

I just read on mashable today about how Google has increased their search box. This change reflects the trend that many users include more than 2 search terms to generate a search. [url]http://mashable.com/2009/09/09/google-supersized/[/url] So in regards to SEO for your site, will this change prompts you to include longer keyword …

I actually have advised a client against YouTube. Why? The reaosns were: 1. the clients materials are not copyrighted 2. the content was not edited nor clean 3. it will actually harm rather than help the client especially if it becomes viral.

Every time we post on online communities, we leave data trails. Even your signature leaves keyword phrases that any search engine crawlers can find. So what do you think about that?

We know that there is no standards in measuring web analytics and ad analytics among the various web measuring tools. Despite that, the terminology is almost standard in this industry though. Thus, which metrics and benchmarks do you use to measure? I would start with: 1. unique visitors 2. repeat …

I know that as internet marketers, we are very aware of how pervasive social media is in today's society. However, there are situations where it is better to be offline than online, especially if its a life or death situation. Thus, when I read news clips like this one on …

I just read on MediaBistro about how Tuesdays is the most popular day on Facebook in regards to clicking to links on brand page. So as you growing an online community, this is good to take into consideration. [url]http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113154[/url]

In the past few months, I have seen a number of online community or social communication communities built specifically to communicate messages after death. Some of these sites have very strong presense in the UK. Imagine a Facebook for the dead. Would you join such a community or pre-make messages …

Some people use wikis, like pbwiki, others use Ning, both help build online communities. So which cost-effective tools do you use to build your online communities? I personally have used Ning and though the community was very robust, some users found it hard to use. So which one do you …

Back even a few years ago, it was popular to use log files to ascertain web analytics. Now, most companies use a javascript tag that the web analytic tool picks up. Hence, do you still rely on logfiles? Or do you forget it even exists?

i read a blog post this morning on Search Engine Land about how the number of keywords or keyword phrases have increased, thus the power for one individual keyword has decreased. I think people do this to increase the chances of obtaining relevant SERPS. [url]http://searchengineland.com/coming-soon-paid-search-without-keywords-25312[/url] So what do you think?

I spoke with a friend of mine today who complained on how she thought Bing interrupted her user experience while being on Yahoo. She consulted me since I am considered the tech guru. Thus, I wonder if you have heard similar complaints. What are your thoughts?

For the bloggers on this network, do you welcome PR and corporations outreaching you for publicizing their products or services? Or are you offended? I just read this article that inspired me to write this post: [url]http://www.emarketer.com/Article.aspx?R=1007248[/url]

I just read about this startup that helps users create their own digital business card.[url]http://dooid.com/home/index.php[/url] So what do you think? Would you use such service? I personally think that my signature is enough.

In the age of online transparency, building trust with your consumers is very important in building your online community. Thus, building trust may take time and effort. I would like to know how others on this site have build trust online? [url]http://www.ducttapemarketing.com/blog/2009/08/17/building-trust-online/[/url]

Though PPC reports can be obtained in document format, you can also receive in csv format for data extrapolation. So if you do data analysis on your PPC results, which Excel plug-ins or data visualization tool do you use to make sense of this data?

Hi So what measures do you use to accurately measure all the engagement points of a rich media ad? It is measuring beyond click through rates and impressions. Have you encountered tracking issues?

I know a common tactic for internet marketers is to submit links to Digg. Now that Digg has incorporated a NoFollow on links on profiles to prevent spams. [url]http://blog.searchenginewatch.com/090902-180759[/url] Do you think this will affect how marketers use Digg?

Many content heavy sites have a poll on their home page. Have you filled out such polls? If so, what do you think of this as a tactic Also, how much credence to you put on the results of these online polls?

The concept of friends on Facebook is a blurry concept. There are Facebook profiles with thousands of friends while there are others who only have a handful or so. So what if you have a business client or a colleague and you receive a Facebook invite. What is your policy …

Is there such a thing as "online clout"? What do you think of those "twelebrities" or super facebook fans with thousands of friends or who can forget Tila Tequila whose claim to fame was having excessive numbers of friends. I read a post on Seth Godin's blog about online clout …

I have seen countless posts about asking for adice on growing online communities. I often advise on using traditional and word of mouth as a way to grow an online community. I have been to several internet marketing related events where founders of online communities use these events to promote …

There are many social media monitoring tools that discover the brand influencers on the blogosphere. Many brands use this to identify these influencers and invite them to either review thier product, their services, or invite them to an event so they can review it. Thus, I found this very interesting …

In order to make your online community grow, it is important to understand how these digital/online communities engage your users. Thus, when I saw this hierachy based on Maslow's hierachy of needs, I thought I should share it and ask for your opinions. What I found interesting is that it …

I know many of us have created our websites in WordPress. From a SEO perspective, it is a great tool. But of course, with every service or product, there is always a new and better competitor. So as Im reading a blog, I read about squarespace. It seems affordable, so …

At certain events, I am introduced as the social media or insights maven. Thus, I often find myself in situations where I have to explain: "What is Twitter?". As I was on youtube, I found this cool video which could help me and help you explain what is Twitter in …

Almost every single internet marketing related magazine and conference touts social media. Thus, I wonder about measuring success on social media. Most of the information I read on this topic is very qualitative. At least this article tires to quantify it in some way... [url]http://searchenginewatch.com/3634843[/url] So how to explain social …

I saw this interesting post on ClickZ which states only a quarter of women stated that social media influenced purchases. So for us marketers, we may have to restrategize on how we use social media to push our businesses. This finding also illustrates the need to optimize current social media …

I just read on Nielsen's blog about how advertisers tactics on their coupon program have paid off. [url]http://blog.nielsen.com/nielsenwire/consumer/coupon-enthusiasts-drive-up-redemption-rates/[/url] The blog also went on about how these coupon customers spent more. Thus, in this economic times, advertisers have tapped to those customers and actually have seen a boost in their sales. …

I read a blog posting about the difference between a B2B client versus a B2C consumer on social media. The posting went on to say that b2b clients are fewer but stronger and have more brand loyalty. So what do you think about that?

Dear Members: As social media is cementing itself as a permanent and constant fixture in our digital lives, people we meet in our offline world can easily also translate to digital connections. Thus, what do you do when your boss wants to be your Facebook friend? I personally believe in …