Topics by InsightsDigital

As you are trying to assess the traffic of your website, aside from reviewing the analytic reports, what other accessory tools or plug-in do you use to monitor traffic. I know some tools are browser based meanwhile others are analytic tool based. I found this one for Google Analytics - …

I read somewhere that social media is advertising - I dont think it is but I do think that social media is non-blatant advertising because it allows you to still advertise yourself or your product and social media can help you with your branding.

I actually prefer behavioral targeting if it helps me make a more informed buying decision. What about you?

Can anyne tell me more about re-targeting? Was the cTR higher or lower? Would you do it again? Thanks

How often do you optimize your site with SEO? Is it once a year or every month?

DIGG is infamous for doing this - t-shirts that promote their site and the staff wears them during interviews, etc. So I wonder have you taken a similar approach and what were your results?

I never really heard of "Buzz" until today when I am logging into my Gmail account and I was welcome to a Buzz login. I like the little colorful logo and it seems it integrates tweet feeds and other "friends" on your gmail account address book. But what do you …

The other day, I was exploring other Google tools for my blackberry. I noticed "Latitude" - it seems great but I dont want to release exact GPS location of me every moment of the day. Am I the only person concerned about this?

I read this very interesting blog about how Social Media Comprises 20% of All US Display Ad Impressions as per Comscore data. [url]http://blog.searchenginewatch.com/090901-125314[/url] So I predict this will increase in due time.

Would you write on your ex's facebook wall to wish them happy valentines day? What do you think about communicating via social media to an ex and leaving all the hurt and past behind?

Hi. I know Im not the only person who has a plethora of logins. If so, how do you manage not to get all your cyber identities all confused?

As Im looking for mobile apps on Google, I found Latitude. The premise is that you can easily find where your friends are - like a GPS for friends. My only concern is that my contacts may actually be undercover stalkers or I just dont want them to know my …

The majority of the superbowl ads are supposed to drive viewers to either buy the product or visit their site for additional information. So from this past Super Bowl, were there any ads that triggered you to visit their website?

As a business owner, one has to be very concerned with the bottom line. Though I have seen many advertising tactics that were more qualitative, especially in social media. Thus, one may add a web analytics javascript on the website and get the metrics from an online advertising campaign, but …

There are so many recommendations on SEO but my question is: How do you measure it? How do you know that your SEO tactics/optimization actually worked? I think one way is to track the amount of organic visitors before and after the refresh. What else do you measure or track?

I have attended a few social media conferences where the following terms were also used to descrie social media: influence, engagement, advocacy, sentiment, ROI, transparency, authentic and trust. So what other words do you use to describe social media?

You cant escape a digital marketing site or meeting without hearing the term social media. Thus, I wonder if there is a social media ettiquette guidelines to go about it. I saw this site by popular blogger Tamar W - [url]http://www.techipedia.com/2008/social-media-etiquette-handbook/[/url] I do agree with some of the points. Are …

IPad is now the next rage. So will you get an IPad just to be more connected online?

Maybe Im too tired of hearing about social media, but do you think its a hype?

We all know everyone have a different policy on accepting or sending out friends' requests. We also know that people on Facebook love to play those addictive games, like Zombies, Mafia Wars, and Farmville. Thus, what would you do when you get a friend request from a long time ago …

So I read all this news about Google's new phone - Nexus. I do wonder if users will sign up so they cna be more connected to their social communities?[url]http://www.google.com/phone[/url]

I just read on a blog that Facebook advertising revenue is quickly surpassing Myspace's. It is no surprise since Facebook seems to be more widely accepted than Myspace. [url]http://www.clickz.com/3635971?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+News%29&utm_content=Google+Reader[/url] I personally would advise clients to advertise on Facebook for most tactics unless the business wants to target musicians or teeny …

Even though many tools like TweetDeck already have the ReTweet feature, now Twitter officially have added that feature. So have you used it or does it make any difference? I dont mind putting the RT @.... before a tweet.

Now, being part of an online networking site is very commonplace, but even 5 years ago, it was a novelty. Now, people are just so accepting of others checking their online status/profiles during work, dinner, etc. So do you think that: 1. Society have become less productive as a result …

We all know everyone talks about social media, but what about "What's next?", especially if you want to measure success. So which key performance indicators do you use for social media marketing?

Many businesses advertise on social media with the hopes of a higher CTR and sales. I can count in one hand the times I have clicked to a social ad on Facebook. What about you? How more likely are you to click than to a paid search keyword ad on …

What KPIs do you look for in your PPCs? Other than impression and CTR, what else do you look for?

Hi Im looking to create KPIs for PPC campaign. Any suggestions?

I need to create an end of year report of all the digital campaigns - SEM, banners, PPC, etc. What do you recommend is the best format for the report and best data reporting/visualization tools to create such report?

I noticed on my church bulletin that there were a few ads advertising online sites. Thus, I wonder if this tactic helped bring traffic to your site? Have you done it and has it worked?

Have you aligned your paid search campaigns with SEO? If so, where you looking at particular keywords or the type of audience that these keywrods attract.

In today's age, it is important to secure your online presence by getting your name as a domain. It does not matter if you are not a celebrity - I do believe you should play it safe and buy your domain and also pay extra to get the private listing …

Yes, the rumor is gaining real momentum - the fact that Apple will release official information on its new iSlate or whatever final name it will be. It is a modern day version of the Newton and a bigger version of the iPhone. [url]http://www.nytimes.com/2010/01/04/arts/04iht-design4.html[/url] So this being said, would you …

Tis the season to be giving and if you have a business, it is very important to spread the love. So would you give your clients an virtual good or gift instead? Would you accept virtual gifts from a vendor?

I have read many blog posts online about how being on social media can help alleviate depression, especially among the elderly. The other flip side of the coin is that social media can increase depression, especially during the holidays. How? Well, what about other Facebook "friends" post pictures of their …

Hi How would you brand yourself? What would you do online to brand yourself and help your business increase sales? Twitter have allowed many to brand themselves but is this long lasting or just last for one tweet.

I read a LinkedIn post with the same above title and some say Orkut. I say, Myspace. What do you say?

Whenever I am trying to assess the popularity of a topic, I may go to YouTube or Facebook to see if I find any user generated content on it. So other than using social media for this type of research, how else have you used it for gathering insights?

It now seems that there is a new app or tool on social media that will help resolve everyday's communication and issues. I have seen different communities rising up every day, especially when I read killer startup or silicon alley. So other than us still stuck brushing our teeth, what …

Almost all the businesses I know what to create a Facebook page but I do wonder, what happens next? Does the business actually measure the results of having the Facebook Page, both on Facebook and ROI seen through additional business transactions or sales? Did the business use a third party …

I just read this blog and it makes total sense. [url]http://www.socialmediatoday.com/SMC/156630[/url] I personally prefer to be a social media scientist since I can link success of a social media campaign with real metrics and some type of metrics. What do you think?

I just read on a blog that Real CEOs dont send email holiday cards. As a CEO of my own company, I prefer to send gift packages but I do argue with the blogger that emails do take more than 3 seconds to create it. [url]http://www.taariqlewis.com/articles/19363/real-ceos-dont-send-electronic-holiday-greeting-ca/[/url] So what do you …

With the increase of smart phones, getting a mobile site for a business may be the next smart option. From a social media angle, having a mobile site may be more luring for the tweeters to view it on their smart phone. So when you are creating a mobile site, …

I just read this post on Social Media Today and I hope you all enjoy it. [url]http://www.socialmediatoday.com/SMC/157376[/url] The prediction that made me say, "Umm" was that SEO will fall out of favor. What do you think?

Though Social Media is now an integral part of Internet Marketing, it is still emerging and evolving. Thus, some terms and measurement of social media marketing are still ambiguous and not really measurable. So I wonder if readers on this board have read or know of social media standards?

Believe it or not, many visitors to YouTube or Myspace are actually tapping those sites to listen music. Yup, rather than going to Pandora or buying the song on iTunes, visitors are using YouTube as a music radio stop. I know I sometimes do it while I know some co-workers …

Influence Marketing. I just read on this post - [url]http://www.socialmediatoday.com/SMC/157376[/url] that said that Social Media Marketing is not really capturing the true meaning and power of user generated content. So what do you think?

Back even a few years ago, people sent christmas cards. Now, including me, I have sent an e-card, happy text, or left a holiday greeting on social media communities. So what do you think? Are you a modern day happy holiday wisher or a traditionalist? Do you think that modern …

As I am trying to determine what is the best percentage to spend time and funding, I would like to know from your experiences, how do your appropriate effort and resources to SEO and SEM. Which one do you consider more important?

Almost every business I know either wants to create a Facebook Fan Page or has one. So I read on Social Media Today the following stats: # 95% of pages have more than 10 fans # 65% of pages have more than 100 fans # 23% of pages have more …