Posts by InsightsDigital

Yeah, that is one way to promote offline about your online site. It is to whom you send it that is the most important factor to affect conversion.

It brings back memories from back in the day when the internet was not really user friendly - no GUI - pre Yahoo and pre Google. It was all text in a black screen and if you wanted to go to a site, you had to either know the address and telnet there and then go to different sub areas. Oh this is so early 90's - late 80s. hehe

Yes, other than the two you mentioned as the most important, if your product/services is geared towards a niche, then it be good to find a site/community where that niche is at and be linked from there as well.

So I read all this news about Google's new phone - Nexus. I do wonder if users will sign up so they cna be more connected to their social communities?http://www.google.com/phone

Yes, you need to check out conditional formatting rules. I hope this helps - http://www.contextures.com/xlCondFormat03.html
Also, google "MrExcel" for additional resources on this subject. There is a way.

Yes, also many companies are using/subscribing to SEO paid tools in order to make decisions in-house.

Social Media always existed but it is Social media 2.0 that has been mediated by technology which makes it into the engaging online experience that it is now.

Also, I recommend you to Google "twitter backgrounds" and search for a few Twitter background tools that dont require photoshop. Remember with twitter - you need to build a following as well - by outreach and following other Twitter users.

Oh I know, thanks, but what is the best way to organize the data and consolidate the insights?

I need to create an end of year report of all the digital campaigns - SEM, banners, PPC, etc. What do you recommend is the best format for the report and best data reporting/visualization tools to create such report?

In today's age, it is important to secure your online presence by getting your name as a domain. It does not matter if you are not a celebrity - I do believe you should play it safe and buy your domain and also pay extra to get the private listing option. I took this option and I recommend all do to so as well.

I strongly recommend you to create an incentive to motivate visitors to submit content

Though those opinions are very progressive, the majority of online users may not share those types of opinions. I know of one couple whom the man broke off the engagement because he discovered she wrote a smut email 6 months before to one person. Thus, in this online age, any behavior online can adversely affect offline relationships, in most cases.

Yes, the rumor is gaining real momentum - the fact that Apple will release official information on its new iSlate or whatever final name it will be. It is a modern day version of the Newton and a bigger version of the iPhone. http://www.nytimes.com/2010/01/04/arts/04iht-design4.html

So this being said, would you buy this iSlate (?) just to be more connected? I think I would.

Bing looks to have the same SO tips as Google. http://www.bing.com/community/blogs/webmaster/archive/2009/07/10/architecting-content-for-seo-sem-101.aspx

I recommend also following what the usability experts say - http://mashable.com/2009/08/10/twitter-usability/

I still think that no follow are valuable - read this: http://blog.searchenginewatch.com/050118-204728

I also recommend to become familiar with Google's best practice and tips - http://www.google.com/webmasters/checklist/

Most importantly with Google, becareful where you park (where your link parks) because it ultimately affects your SERP.

With my adword campaigns, I am very careful of the Quality Score associated with each keyword because this scoe influences the amount of impressions served and affects the CTR as well.

I actually have seen a very high CTR of 40% but it only had 10 impressions but it was very high CPC. Otherwise, it is rare.

I advise againt buying traffic at all.

Yes, social media have added another dimension of human interaction - both good and bad. Before Facebook, messages on Myspace left my so called "Friends" have caused relationships to be strained.

Very true. That is why it is very important to have an Information Architect and or Usability Expert to help map out the infrastructure from the user perspective and increase user experience.

Thanks for sharing this story. I personally liked it and it gives hope to children that Santa is alive. Reminds me of an episode I saw of the Twilight Zone where Art Carney played a Sears Santa who became a true santa and little kids tracked him now.

Perhaps HP and other technology companies need to pay heed to what pharmaceutical companies have to do while performing necessary clinical trial runs - pharma companies have to test the product with different groups including control to make sure the drug works. There are usually 3 rounds before the drug gets FDA approval and many times the drug might demonstrate protective or damaging effects on certain racial segments. The lesson here is that technology companies like HP should test its products with different subjects and debugging it before it officially releases the product - unless the product is in beta stage.

Directories were an "in" thing back a few years ago until search engine spiders caught on and revamped their algorithms to put more weight on directories that are relevant to the content of the site. Something to keep in mind.

There is a wealth of backlink recommendations on this site - especially from users like Canada Fred, Mackone, and Marketing Rob to name a few. I

I recommend creating a database/CRM program on your site to capture email address of people who really are interested in your product.

The site did promise traffic - but the type of traffic is another question. Another important question to potential vendors is: "Does it help drive targeted traffic to the site?"

Yes, but the visibility is much higher on Craigslist. I never heard of ohsohandy before, will check it out.

Does this ad involve being part of an ad network?

Yes, you can drive traffic to your site but also make sure you got great content to satisfy the interest level of your visitors so you can assure a higher conversion rate.

Since you are targeting towards a niche market, I recommend seeking those technology sites where your desired audience may also visit. This will increase the click through rate and conversion rate.

I would also recommend adding some offline tactics like: plugging your site at networking events; even advertising on a targeted newspaper.

In due time, I betcha that the group/mastermind behind this Facebook group will be known. I smell a hidden agenda. What do you think?

I am usually leary of bots but it might be good for submission tools.

The news are stating that these days are very popular at department stores because people are returning their gifts. IF I had a virtual gift from a vendor, at least I dont have to worry about refunds, dont I?

I have read many blog posts online about how being on social media can help alleviate depression, especially among the elderly. The other flip side of the coin is that social media can increase depression, especially during the holidays. How? Well, what about other Facebook "friends" post pictures of their holidays and claim they had the best holidays. This can cause of feeling of worthiness among those who did not have these experiences. What do you think?

Yes, sharing sites on social media provides a good opportunity to for backlinks and for increasing the reach of your target segment.

DIGG and Stumbleupon have a different user experience, thus, the user have different expectation of the sites seen on these two sites. There are more actual visibility on Digg and more accidental visibility on StumbleUpon.

Can anyne tell me more about re-targeting? Was the cTR higher or lower? Would you do it again?

Thanks

I actually prefer behavioral targeting if it helps me make a more informed buying decision. What about you?

I just read on a blog that Facebook advertising revenue is quickly surpassing Myspace's. It is no surprise since Facebook seems to be more widely accepted than Myspace. http://www.clickz.com/3635971?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+News%29&utm_content=Google+Reader

I personally would advise clients to advertise on Facebook for most tactics unless the business wants to target musicians or teeny boppers. What do you think?

Hi
How would you brand yourself? What would you do online to brand yourself and help your business increase sales?
Twitter have allowed many to brand themselves but is this long lasting or just last for one tweet.

You cant escape a digital marketing site or meeting without hearing the term social media. Thus, I wonder if there is a social media ettiquette guidelines to go about it. I saw this site by popular blogger Tamar W - http://www.techipedia.com/2008/social-media-etiquette-handbook/

I do agree with some of the points. Are there others you think its missing that needs to also be part of the ettiquette guidebook?

Other than gaming and Yahoo, does anyone else uses Avatars?

I also recommend answering a few related question and answer type sites and putting your articles as a resource, like on Yahoo Answer.

It depends on :
1. What does your website offer - is it content or e-commerce?
2. Whats your budget for marketing and advertising?

I recommend you to start by mapping out your website by areas that are of most interest for your readers.

Mafia Wars on Facebook is a very successful viral game. I know so many professionals who are hooked.