Topics by InsightsDigital

I never really heard of "Buzz" until today when I am logging into my Gmail account and I was welcome to a Buzz login. I like the little colorful logo and it seems it integrates tweet feeds and other "friends" on your gmail account address book. But what do you …

I read this very interesting blog about how Social Media Comprises 20% of All US Display Ad Impressions as per Comscore data. [url]http://blog.searchenginewatch.com/090901-125314[/url] So I predict this will increase in due time.

Would you write on your ex's facebook wall to wish them happy valentines day? What do you think about communicating via social media to an ex and leaving all the hurt and past behind?

Hi. I know Im not the only person who has a plethora of logins. If so, how do you manage not to get all your cyber identities all confused?

The majority of the superbowl ads are supposed to drive viewers to either buy the product or visit their site for additional information. So from this past Super Bowl, were there any ads that triggered you to visit their website?

As a business owner, one has to be very concerned with the bottom line. Though I have seen many advertising tactics that were more qualitative, especially in social media. Thus, one may add a web analytics javascript on the website and get the metrics from an online advertising campaign, but …

There are so many recommendations on SEO but my question is: How do you measure it? How do you know that your SEO tactics/optimization actually worked? I think one way is to track the amount of organic visitors before and after the refresh. What else do you measure or track?

I have attended a few social media conferences where the following terms were also used to descrie social media: influence, engagement, advocacy, sentiment, ROI, transparency, authentic and trust. So what other words do you use to describe social media?

You cant escape a digital marketing site or meeting without hearing the term social media. Thus, I wonder if there is a social media ettiquette guidelines to go about it. I saw this site by popular blogger Tamar W - [url]http://www.techipedia.com/2008/social-media-etiquette-handbook/[/url] I do agree with some of the points. Are …

IPad is now the next rage. So will you get an IPad just to be more connected online?

Maybe Im too tired of hearing about social media, but do you think its a hype?

So I read all this news about Google's new phone - Nexus. I do wonder if users will sign up so they cna be more connected to their social communities?[url]http://www.google.com/phone[/url]

I just read on a blog that Facebook advertising revenue is quickly surpassing Myspace's. It is no surprise since Facebook seems to be more widely accepted than Myspace. [url]http://www.clickz.com/3635971?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+clickz+%28ClickZ+News%29&utm_content=Google+Reader[/url] I personally would advise clients to advertise on Facebook for most tactics unless the business wants to target musicians or teeny …

Even though many tools like TweetDeck already have the ReTweet feature, now Twitter officially have added that feature. So have you used it or does it make any difference? I dont mind putting the RT @.... before a tweet.

Now, being part of an online networking site is very commonplace, but even 5 years ago, it was a novelty. Now, people are just so accepting of others checking their online status/profiles during work, dinner, etc. So do you think that: 1. Society have become less productive as a result …

Many businesses advertise on social media with the hopes of a higher CTR and sales. I can count in one hand the times I have clicked to a social ad on Facebook. What about you? How more likely are you to click than to a paid search keyword ad on …

I need to create an end of year report of all the digital campaigns - SEM, banners, PPC, etc. What do you recommend is the best format for the report and best data reporting/visualization tools to create such report?

Have you aligned your paid search campaigns with SEO? If so, where you looking at particular keywords or the type of audience that these keywrods attract.

In today's age, it is important to secure your online presence by getting your name as a domain. It does not matter if you are not a celebrity - I do believe you should play it safe and buy your domain and also pay extra to get the private listing …

Yes, the rumor is gaining real momentum - the fact that Apple will release official information on its new iSlate or whatever final name it will be. It is a modern day version of the Newton and a bigger version of the iPhone. [url]http://www.nytimes.com/2010/01/04/arts/04iht-design4.html[/url] So this being said, would you …

Hi How would you brand yourself? What would you do online to brand yourself and help your business increase sales? Twitter have allowed many to brand themselves but is this long lasting or just last for one tweet.

I just read this blog and it makes total sense. [url]http://www.socialmediatoday.com/SMC/156630[/url] I personally prefer to be a social media scientist since I can link success of a social media campaign with real metrics and some type of metrics. What do you think?

With the increase of smart phones, getting a mobile site for a business may be the next smart option. From a social media angle, having a mobile site may be more luring for the tweeters to view it on their smart phone. So when you are creating a mobile site, …

Believe it or not, many visitors to YouTube or Myspace are actually tapping those sites to listen music. Yup, rather than going to Pandora or buying the song on iTunes, visitors are using YouTube as a music radio stop. I know I sometimes do it while I know some co-workers …

Influence Marketing. I just read on this post - [url]http://www.socialmediatoday.com/SMC/157376[/url] that said that Social Media Marketing is not really capturing the true meaning and power of user generated content. So what do you think?

Back even a few years ago, people sent christmas cards. Now, including me, I have sent an e-card, happy text, or left a holiday greeting on social media communities. So what do you think? Are you a modern day happy holiday wisher or a traditionalist? Do you think that modern …

As I am trying to determine what is the best percentage to spend time and funding, I would like to know from your experiences, how do your appropriate effort and resources to SEO and SEM. Which one do you consider more important?

Almost every business I know either wants to create a Facebook Fan Page or has one. So I read on Social Media Today the following stats: # 95% of pages have more than 10 fans # 65% of pages have more than 100 fans # 23% of pages have more …

For those who advertise on Facebook, has it worked for your business or has it helped bring higher sales/conversion?

I just read on a blog about Web 3. 0 - collective intelligence and how twitter helped expedite this. But dont you consider Twitter to be part of Web 2.0. Then what would you consider Web 3.0 then? I remember reading on wiki that web 3.0 was semantic driven. Then …

As social media gains more popularity and frequent use, many news outbreaks have started on twitter or other forms of social media just to be validated by established more expensive media. So with this issue becoming more commonplace, do you think that one day, there will be no more established …

I just read a report based on Experian/Hitwise data that showed that the majority of searchers use 3 or more key phrases. Keeping this in mind, would you optimize your site to included longer search phrases?

I just read an article on Google Wave - Mashable. [url]http://mashable.com/2009/11/22/news-media-google-wave/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Reader[/url] I dont have an invitation yet so I have not had a chance to check Google Wave out but I wonder if you do have the access of Google Wave, then what do you think about it? Do you …

In todays age, it is important to monitor your reputation. I personally do it be running Google Alerts and searching on my name on google and various search engines. What about you? How do you monitor your online reputation?

Yes, there are countless number of social media tools but none were able to give me just the answer to: 1. how many threads on "topic a" 2. how many original posts on topic a? 3. how many responses on topic a? Perhaps Radian6 can give me these metrics but …

I just read a nifty new project that Google is testing out - Google Goggles - you take a picture and ask Google what it is. I like the semantic aspect of it. [url]http://www.youtube.com/watch?v=i6tT3JGV1iY&feature=player_embedded[/url] I can just imagine the wealth of information and how this new tool can be incorporate …

I just read an article that said NYS is planning to issue Emergency Alerts on the XBOX Live. So will this type of interrutption cause you to stay away from that video game? Or will it increase your chances of playing online games? [url]http://www.joystiq.com/2009/11/24/new-york-state-will-issue-emergency-alerts-via-xbox-live/[/url]

I have so may excel tables and I just want to make life easier organizing them. Thus, I have heard of Marin software. Have you heard of other software that can help? If you have used them, what was your experiences?

I read on CNN - an article written by Mashable's Peter C - that one of his predictions for 2010 is word cloud becomes more prominent. Though I do see its relevance and standing, I dont see it as often as before on blogs and sites. Perhaps it is being …

I noticed that my gmail login allows me to use other google appls and search engine but it also records everything. So an idea came to my mind - do you think that Google can easily search a user and generate a list of search terms the user have visited?

There is all this fuss about Cyber Monday. The holiday itself was officially coined and in circulation by 2005 after the Retail Society reviewed previous year data. I know I shopped since I found a good deal on overstock but most of the other sites I visited, I did not …

Even last year, I used to perform a manual qualitative approach to "listening" to my consumers. Now there are other tools that perform this task automatically and so many are popping up like Radian6 and BuzzMetrics to name a few. So my question is "Is it really important for you …

Is there an easy or efficient way to convert Facebook Friends into Fans of a Facebook Page? Is there a facebook migration program or something? Or is it just the old fashion way of just asking each friend to become fans of a page?

I just checked the extensive list of nifty add-ons from Google Labs to enhance your Gmail experience. I was very impresses - it certainly grew from the last time I checked - which was about a year ago or so. I added a few including: 1. Late night math solver …

I just read an article that just this past weekend, South Korea saw its first iPhone. As phones are getting smarter and smarter with its technology and apps, I wonder if you would just buy a smart phone just to be more socially connected? [url]http://www.wired.com/reviews/product/giftguide_smartphone?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+wired%2Findex+%28Wired%3A+Index+3+%28Top+Stories+2%29%29&utm_content=Google+Reader[/url]

Many of us have smart phones that have enabled easy access to multiple mailboxes on our phones. Thus, I have several emails that are linked to my cell and as a result, I have over 5000 emails to my cell. Why so many? Well, I am subscribed to many groups, …

There are numerous tools out there like Techgrigy and Radian 6 that helps companies monitor their brands and related conversations. But are there really any value to these conversations or is it just additional clutter? Most importantly, would you recommend a client to subscribe to such service, if so, why?

I think that technology has made it easier for us to use and access social media all of the time. I remember back in the old days, I will only use my AOL email after work hours. Now I can check it anytime!!

I just read on Mashable the top ten news reader. I personally use Google Reader which was rated #1. Which one would you use and why? [url]http://mashable.com/2009/11/20/top-10-news-readers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29&utm_content=Google+Reader[/url]

What if the government taxed you to be on social media? Would it discourage you from using social media? I heard a similar thing about paying tax for email but I have not seen it. What do you think?