Topics by InsightsDigital

One of my clients is thinking of creating discounts. My question for the membership is which percentage usually work for your business to help increase ROI? What has been your experiences?

I am looking for a shopping cart template for WordPress. I want to set up my own store and not go through ebay all of the time, just for the first run of the product. Thus, I am looking for an easy to use template. I found a few but …

Both companies thinks of creating a twitter account and let users become Followers. But I read a very interesting post on Jeremiah O's (Forrester) blog on the types of corporate twitter accounts. link: [url]http://bit.ly/3fZOHt[/url] Below is an excerpt of the above mentioned blog. So what do you think? From Corporate …

Pew Internet Study just released a report today stating that first the amount of people viewing online videos have doubled since 2x and also that men spend more time on YouTube than women. To see the report: [url]http://www.pewinternet.org/Reports/2009/13--The-Audience-for-Online-VideoSharing-Sites-Shoots-Up.aspx[/url] So knowing this insight, let say you are launching a new game …

Would you add Facebook Connect as an option for members to sign in and share their activity on your site to their facebook wall? Or why not? As a user, I personally opt out of Facebook connect at times and prefer to sign in as a new member. Why? Well, …

We all know pop up ads were not welcomed by many but what about pop unders or ads in an unintrusive ways, like small bottom lines on a video or on a free mobile app. What do you think?

Seth Godin helped popularize the crowdsorcing concept. For growing an online community, do you think crowdsorcing helps communities grow? I do think it does help but I do believe their should be designated ownership/s as well. What do you think?

How often do you check on the quality of the sites you are linked to and you link to? Do you think it is necessary to help with your website's SERPs? What do you think? I personally have check sites that included a link to my site and in some …

I am working on developing a social media marketing strategy on Excel and thinking of everything and anything that can identify and strengthen the connection of the client's business in the social media community. So I have included: 1. Business Identity and branding - associated keywords and phrases. 2. Business …

One pharmaceutical client of mine was very cautious of executing many social media tactics because of federal regulations. What legal concerns have you experienced in growing an online community?

I wonder if Yahoo's new look will help increase visitors to the site and make it grow. What do you think? [url]http://mashable.com/2009/07/20/yahoo-homepage-makeover/[/url]

I recommend you to check out the video for Google Wave and sign up. [url]http://wave.google.com/[/url] It seems it will allow a form of monitoring Public Relations on your website - 2.0. From a SEO perspective, this may allow for monitoring your long tail keywords. What do you think?

Some time ago, I started a thread about Freemium models as a way to entice visitors to sign up. Now, I saw this very interesting post on Mashable about the various business models online businesses use to grow their community. So what do you think? [url]http://mashable.com/2009/07/14/social-media-business-models/[/url] I am working with …

Have you seen this page? [url]http://bingtweets.com/[/url] I thought it was a very nifty merge between the two. From a SEO perspective, I wonder how this search engine can cause a shift in how companies tweet. What do you think?

I have monitored social media buzz on particular keywords and brands via qualitative measures and it is time consuming. I found some good approaches like: 1. Google Trends 2. Google Alerts 3. Going to Twitter Search Someone recommended Viral Heat. But its a pay service. But if it saves time …

Hi I have grown a few online communities in the past and I noticed that if you are trying to plug a service or increase awareness of something through an online community, you also need to track a few metrics. For example on yahoo groups, I not only cared about …

Have you used Google Trends to access keyword trends? I have used it and it was interesting to see the results for Michael Jackson on the day and time shortly after his death. The results correlate with news reports that Google and Twitter encountered slow connection due to excessive traffic. …

Have you ever optimized your landing page? If so, how did you do it? Did you do a A/B split testing or just changed variables around your website intuitively? Which software do you use?

There are a number of different paid and free tools available to track web traffic and web related trends. I have used a number of them and many of them have their strengths and weaknesses. The choice/s of your selected web analytics software depends on the purpose of your website …

If you have not created a Facebook page for your business, start doing it soon. If you have created one for your business, what has been your experiences? [url]http://www.facebook.com/advertising/?pages[/url]

I found this very interesting blog post on this issue. I am still wondering how this will impact long term. [url]http://www.seomoz.org/blog/link-consolidation-the-new-pagerank-sculpting[/url]

When someone follows you on Twitter, do you send them a thank you email? I am trying to access a best practice discussion here. The information available from social media experts range from one extreme to another.

A popular option nowadays have been to include a facebook page and twitter account to promote your business. But the issue is, just because it exists does it means that one has to advertise there. I noticed so many accounts on Twitter that are business related but hardly have any …

What Do You Think Are The Best Three Ways To Promote A New Business? I would say, it all depends on your type of business and what is the goal, but it is always good to have:: 1. Website - non Flash 2. Blog 3. Online Advertising

Hi I am working on a marketing plan for a startup. I realized that every small business was or still is a startup and share similar marketing plan and business objective, whether it is to increase market share and or increase brand awareness. So what have been your experiences regarding …

Now that YouTube has expanded it video uploads to 2GB, this presents a good opportunity for businesses to upload videos about their products or services and how it provides value to the viewer. So will this new limit entice you to use YouTube for your marketing promotion?

I have a few domains that I bought for a startup (still in the planning stage) and I wonder if I can monetize on them. I neer did anything with these domains and some domains I bought through godaddy.com while others I bought through Google. Thanks!

Hi There are lessons we have learned while doing internet marketing. Which lessons have you learned? I have learned: 1. NOT to create a website on Flash, especially the home page. 2. Becareful where you submit your links. 3. You can create the best website but if you dont plug …

I decided to challenge myself and use Bing for a week. I encourage you to use Bing for a few days and report your experiences on this thread. I sure will. If you already have been using Bing, what are your experiences.

Though many may find this page basic, I found it still provide insights. What do you think? [url]http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291[/url]

Hi I betcha not everyone on this board is an Affiliate Marketer. I know I have heard of it and know of it but dont know much more beyond it is commission based. So for the experts out there on Affiliate Marketing, what advice do you have for someone who …

How often to you optimize your website to increase natural search visitors? Do you do it on an ad-hoc basis or consistently every week or quarter?

Blogging and even Vlogging has helped increase business leads and sales. Gary V with his Wine Library has helped make him into a e-wine superstar and generated millions of sales annually. I have seen blogs come and go. Reason being - it takes time to make it grow, not only …

Hi Have you submitted to link directories. If so, what has been your experience? Most best practices guidebooks advise against it.

Last night, I passed by a new bar. This bar was packed. I just happened to make conversation with the owner of the new bar who said that night was the grand opening and he invited all the food and wine bloggers in the NYC area. His tactic was a …

In regards to SEO, I think of the following metrics: 1. # of results per search engine in English 2. differences in # of results among various related keywords 3. different categories represented. 4. Where does your company fall under the first page, second page, and even third page or …

Hi It seems that the trend is that SEO techniques have Google in mind. But what about optimizing for the other search engines like Bing and Yahoo?

One aspect of search engines that worry me is the privacy aspect. Search engines use this information for their behavioral targeting. Look at the grid on the cnet page. [URL="http://news.cnet.com/2100-1029_3-6202068.html"]http://news.cnet.com/2100-1029_3-6202068.html[/URL] So has this issue of privacy ever impacted you on which search engine you will use?

What is the best way to learn about affiliate marketing for a newbie? Can you please recommend resources. Thanks!

Just today, I received a message from a rep from an online research community. I wonder if anyone on this board would actually use such services for their business, especially if it was a small business.

Hi There are many web analytics tools available, both free and fee based. Though Google Analytics had a big share of the free web analytics tools, Yahoo Analytics is gaining market share due to the software's robust analytical offerings. Have you used Yahoo Analytics and if you switched over from …

Social media can be accessibile on most mobile devices nowadays. Which applications do you have on your mobile to monitor your online community? I know I have Facebook on my Blackberry but not on my iTouch. What do you have?

Reading from another forum on this community, many bloggers disclosed their PageRank to be within the 0-2 range. Even for a blog I have that has not been updated often, the PageRank is 2. What is your blog's PageRank? Is it a business or personal blog?

Hi Many businesses have created free iphone apps to plug their businesses. Now that the Palm Pre is in business and is predicted to gain market share, I wonder if businesses will add "creating a mobile app" as part of their marketing strategy. What do you think?

Microblogging has allowed businesses to announce special deals, contests, and valuable information to their Followers. Microblogging may require time and resources. To monitor tweets and followers, there is TweetDeck and Seesmic, available on iPhone and on desktop version. What is your strategy to monitor tweets? What is your frequency?

As you might all know, Facebook now allows for custom url for personal accounts. At the end of this month, Facebook will allow custom url for "Pages". If you are a business who has a Facebook Page, it would be beneficial to create a page for promoting your business. What …

Hi Many businesses have created a Facebook group or a Facebook Page. There are differences between the two and unless a business is music related, a myspace identity is not created for the business. I personally recommend creatinga Facebook Page rather than a Group. What have been your experiences about …

Hi Many tout social media as a part of marketing strategy, my question for you is whether it has been an afterthought or has it been fully integrated to your marketing strategy? There is a difference between, "oh, lets put create a twitter account and see who follows us" to …