InsightsDigital

Just today, I received a message from a rep from an online research community. I wonder if anyone on this board would actually use such services for their business, especially if it was a small business.

Thanks for sharing the link.

Some time ago, I actually created manually an excel sheet to monitor keyword results and pagerank of several sites. After a few weeks, I abandoned the project. Why? These numbers dont really push the bottom line.

Hi There are many web analytics tools available, both free and fee based. Though Google Analytics had a big share of the free web analytics tools, Yahoo Analytics is gaining market share due to the software's robust analytical offerings. Have you used Yahoo Analytics and if you switched over from …

I regard with the rest of the posters. Both internal and external links are strong influences. What is really important is the quality of the links and how these links are relevant to the content of your sites. Keep these factors in mind.

Social media can be accessibile on most mobile devices nowadays. Which applications do you have on your mobile to monitor your online community? I know I have Facebook on my Blackberry but not on my iTouch. What do you have?

I will check out Opera. My concerns are privacy and viruses.

I make the meta tags and descriptions for each page and business specific that will help me yield most search visitors.

Reading from another forum on this community, many bloggers disclosed their PageRank to be within the 0-2 range. Even for a blog I have that has not been updated often, the PageRank is 2. What is your blog's PageRank? Is it a business or personal blog?

I like your idea. I am not familiar with this, but just make sure your way abides by the Google's PageRank algorithm.

[QUOTE=mooreindustries;801299]Well, I use Facebook to keep in touch with people I've met in real life and know. I use Twitter to connect with people who share my same interests, and to get inspiration for new blog entries. So it really depends on the specific network.[/QUOTE] Like you, I use these …

For your online reservation business, I strongly recommend you to do a strong online PR outreach to content sites that may do a write up on your site.

Hi In order to respond to your question, please answer the following: 1. What is your conversion goal? 2. What will you do about improving the WOOT rating on your site? I visited your site and quickly left because my browser's security message stated your website had a very poor …

Hi Many businesses have created free iphone apps to plug their businesses. Now that the Palm Pre is in business and is predicted to gain market share, I wonder if businesses will add "creating a mobile app" as part of their marketing strategy. What do you think?

Microblogging has allowed businesses to announce special deals, contests, and valuable information to their Followers. Microblogging may require time and resources. To monitor tweets and followers, there is TweetDeck and Seesmic, available on iPhone and on desktop version. What is your strategy to monitor tweets? What is your frequency?

Just remember that the two major search engines have only been on the scene less than 15 years or so, but the web was already populated with many sites. Thus, have you promoted your business before "social media 2.0" became a commonplace practice on online marketing? If so, which tactics …

Fortune Magazine mentioned that Facebook has more US visitors than Myspace. Many businesses create some kind of Facebook presence but what about creating a Myspace presence? Do you advertise on Myspace?

As you might all know, Facebook now allows for custom url for personal accounts. At the end of this month, Facebook will allow custom url for "Pages". If you are a business who has a Facebook Page, it would be beneficial to create a page for promoting your business. What …

Hi Many businesses have created a Facebook group or a Facebook Page. There are differences between the two and unless a business is music related, a myspace identity is not created for the business. I personally recommend creatinga Facebook Page rather than a Group. What have been your experiences about …

Check out Joomla.

I have heard of it and read on some best practice guide that the description has to be 13 words or less.

Have you tried offline/traditional advertising tactics? Try going to a few events where potential advertisers are in attendance and plug your business. You never know.

On the White House Blog today, it welcomed the public's comments about the "Federal Cookie Policy". [URL="http://www.whitehouse.gov/omb/memoranda/m00-13.html"]http://www.whitehouse.gov/omb/memoranda/m00-13.html[/URL] The majority of websites have cookies which enables websites to collect tracking data and analytics. For online business, cookies are necessary. It makes you wonder if there will be a federal rule on …

If you take their seminars, there is a fee. I also recommend you to check out Google's Individual Qualification (IQ) program.

I also recommend, if the content permits, into podcasts and powerpoint presentations, and submit them online. I have done the powerpoint route and it has help me get some business leads. Good luck.

I found some relevant articles on SEO Round Table's archive.

Some time ago, I read an article just on your question on Search Engine Guide's website. The article stated that search engines are not case sensitive. It actually recommended to use lower case words for SEO purposes. Go figure.

Don't forget to answer questions on LinkedIn and join some of LinkedIn's professional groups that cater to your niche.

Please avoid posting in duplicate areas. Thanks

Hi Thanks for the link. My advice: 1. Include Alt descriptions for each and every picture. 2. Remove the obvious Save for each picture. This will help your SEO.

As part of developing a marketing plan, it is important to consider the SEO tactics employed by the competitors. So how has using SEO keyword research about your competitors helped your business?

I strongly recommend you to join local groups and meetups that cater to your niche, like Flash animators or Digital Producers, or some group like that. Then when you create a profile, include information about yourself and your game on your intro. Even at meetings, take this opportunity and talk …

Hi I definitely heard of Calais at Semantic meetups. I saw a presentation of it and was very impressed. I read an article that said that major search engines will release a semantic component to their search engines in the near future. The question is, "When is the near future?"

Hi Thanks for the link. My advice: 1. Include Alt descriptions for each and every picture. 2. Remove the obvious Save for each picture. This will help your SEO.

I also read this morning that Sergei Brin from Google is personally spearheading a project to beef up Google's search engine in responds to Microsoft's Bing. Perhaps your comments about the image update will be announced as part of a bigger and better search engine capability by Google. Who knows....

Hi Many tout social media as a part of marketing strategy, my question for you is whether it has been an afterthought or has it been fully integrated to your marketing strategy? There is a difference between, "oh, lets put create a twitter account and see who follows us" to …

Good question. I also wondered that myself. I knew a few clients who submitted a few articles about their client's businesses or products and those pages were never posted. It does help if the original poster on Wikipedia have already submitted a few articles in the past that were non-commercial.

Hi Many people tout using social media to market your business, but I hardly read any posts about measuring social media and tying it up with return on investment (ROI) through metrics and analytics. As I am compiling a list of social media tools, I wonder which metrics really matter …

It takes time and dedication to make money on the web, but if others have done it, why not everyone else!

I have done constant refresh on one of my websites based on two factors: 1. If there is anything really new and of value to add 2. Trends - If I have something to contribute based on some new trends or findings, then I took advantage and wrote about this …

I have used a few tools on Firefox to help me get backlinks and SEO competitive intelligence info. But do keep in mind that I found some of these tools not to be 100% correct.

Most of all, you should not forget to include fresh and most of all, relevant, content on your site to keep the visitor engaged. This will help increase conversion.

I recommend answering related questions on Yahoo Answers on a regular basis and put your website as source.

You may benefit from conducting market research to answer your question. If you have a twitter account, tweet about it and I betcha you will get some insights.

Depending on what your business is, it may benefit from optimizing images since I have found that a large percentage one of my client's website greatly benefited from Google image referral.

I do like bringing competitive intelligence methods to SEO strategy and planning.

Dont forget social media!!

Hi Tap to your niche!! If you have a B-2-B site, tap to those professional social networks, like LinkedIn. Answer questions and include your company's name and url on your profile. Create a page for your company. LinkedIn has a very PR.

I recommend you to refer to Google's policy about ads. Since you are using Google Group and their space, you may not be able to benefit from profit sharing but do check their TOS.

The owners and moderators of many online communities perform this role. I have done it myself with the few communities I have created throughout the years. It does take time and work. Sometimes its appreciate and sometimes it is not. You got to think of that as well, especially if …