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Is there a time when the social media activitied of the parent company would mesh with social media activities of their affiliates? I think it is a case of striking the proper balance but I could be missing something.

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Would you add Facebook Connect as an option for members to sign in and share their activity on your site to their facebook wall? Or why not? As a user, I personally opt out of Facebook connect at times and prefer to sign in as a new member. Why? Well, …

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Harris Interactive just release numbers about Twitter and Twitter users. The most startling part for me is that with monthly growth in use of 1300% and over 68 million users, 69% of the users still say they do not know enough about Twitter to form an opinion on it. If …

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I have a client who is in the travel industry and they are contemplating using paid blogs or blogvertorials to try to generate greater interest. I advised them to make sure that whoever they hired that he blogger state up front that they are being compensated for the blog. Overall, …

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Has anyone established a best practices document in terms of social media and online community marketing? I have been looking to see what is out there and there is not much. It looks like the social media world is waiting for someone to step up and present a document. Anyone …

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I found a the best practices and case studies in this site and wanted to share it to the members of this site: [url]http://business.twitter.com/twitter101[/url] What do you think?

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I recently heard about an iPhone App that is very popular in Washington DC that helps people who want to cheat on their spouses by connecting them to other potentially unfaithful people. While this particular one is disturbing, is it fair to say that their are iPhone apps that could …

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Anyone who has gone onto facebook has seen the various community games and groups that everyone is always inviting everyone they know to play or join or support. And many people do so because all of their other friends do. In the 70's there was a book called Groupthink and …

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I was looking through some old posts in one of my linkedin groups and I saw one where the question was asked as to whether or not the groups should keep accepting new members. The premise was that the group was big (10,000+ members) and they were accepting 30 new …

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Seth Godin helped popularize the crowdsorcing concept. For growing an online community, do you think crowdsorcing helps communities grow? I do think it does help but I do believe their should be designated ownership/s as well. What do you think?

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Has anyone heard of or used Xing, PartnerUp, Biznik, or Spoke? I was just reading a post about them on Linkedin and it was pretty vague. I guess they are alternatives to and similar to Linkedin.

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A few years back in response to the more offensive e-mail spam purveyors, the federal govt. came up with the CAN-Spam regs. At the time I was working for a company that did a lot of marketing to their customers via e-mail and they were forced to curtail their activities …

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One of my clients asked me when is it proper to try to convert an online community member to a client. My client has three people who are constantly posting questions of increasing complexity about whether or not their software solution can address certain problems. My client feels they are …

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Do you think that images should be allowed in forum signatures? What happens when too many members post huge images in their signatures?

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Do you think its good to have a rewards program and does it really draw traffic? The rewards program in this case is paying members points for signing up and paying them when they comment and a bunch of other ways. Each point is worth a penny. Can you please …

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Stand for Return on Engagement, which it looks like is another possible quantifying metric for social media. Saw it mentioned in one of my Linkedin groups and the question was how to assign a dollar value to ROE so as to present a way to prove the worth of the …

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Are you involved in social media at all? When I refer to this, I mean blogs, social news and bookmarking sites (Digg, Reddit, del.icio.us, StumbleUpon), and other niche communities. What do you think about their value for marketing? Do you find any better than others? I'd love to hear your …

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One of the other forums I participate in had a question about how to charge for Social Media Activity. Here was my response... I tend to follow the basic guidelines. If you are blogging charge by the word, it you are micro-blogging charge by the post, if you are getting …

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I attended an alumni career networking event last year where one of the panelist's business was managing social media accounts for celebrities and brands? I have started to do research on this topic and would like to know where someone should start or look at? I know Ashton Kushner and …

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Here on Long Island there is news that the families that owned Fortunoff, the once great hi-end retailer in the tri-state area, has re-acquired the intellectual property of the original company and they are looking for a way to relaunch the brand after succumbing to the economic downturn earlier this …

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I just read an interesting article on examiner.com about a local comic book store in San Fran that uses online and offline social activities, in support of one another, to build and grow the business Here is the link...[url]http://bit.ly/1mK0Sa[/url] It is an interesting concept of using the traditional offline social …

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I am working on developing a social media marketing strategy on Excel and thinking of everything and anything that can identify and strengthen the connection of the client's business in the social media community. So I have included: 1. Business Identity and branding - associated keywords and phrases. 2. Business …

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I was just reading a blog by a social media and marketing teacher and he used a term, Return on Conversation, that he then seemed to dismiss. But I am curious if there is a way to measure return on conversation in social media. I do agree with his point …

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One pharmaceutical client of mine was very cautious of executing many social media tactics because of federal regulations. What legal concerns have you experienced in growing an online community?

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I wonder if Yahoo's new look will help increase visitors to the site and make it grow. What do you think? [url]http://mashable.com/2009/07/20/yahoo-homepage-makeover/[/url]

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I was reading a site where the author listed the following 3 barriers for companies in terms of acceptance/involvement in Social Media Marketing: 1. The Business Case: most need hard data to justify the investment of time, energy and resources (people) in social media. 2. Limited Understanding and Resources: few …

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Over on Linkedin someone has a poll up asking which of 5 obstacles is the greatest in terms of engaging in social networking at the corporate level: - Cost - Security - Executive buy-in - Administration - Time wasting for my part, I answered security but for one of my …

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I was just in one of my Linkedin groups where a question was posed asking the following three sub-questions: 1. should you moderate a forum/site or allow unfettered freedom of speech? 2. are there any contexts where you should never moderate? 3. Are there any website currently that you know …

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I have made the point in numerous posts that not all social media is good for all industries. My new question has to do with prioritizing your social media activity if you have a small staff or no staff. For example, I consult with a start-up that is looking to …

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I just thought I will start a thread to see how we are using Twitter. There is a lot of hype around Twitter and it has seen a significant growth in user accounts and profiles. I use Twitter for creating a network of web designers in UK and we share …

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I recently established some web hosting for one of my clients and the hosting company package included some free advertising credits for Google Adwords and Facebook advertising. While I have experience with Google Adwords I have none for facebook. Does anyone have any experience or results they care to share? …

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The majority of the discussions about Social Media's role in business has been related to marketing. But does Social Media also play a similar role in CRM? I think so as social media offers new channels for your current customers, as well as your prospective clients to reach you. What …

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We have all seen blog posts that seem to go on forever or forum posts that seem to run on and on before getting to a point. Is twitter with its 140 character limit going to influence what is acceptable for post lengths in terms of traditional blogs and forums …

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Many websites have Google Analytics as their web analytics tool. Though GA is easy to use, there are many features that require knowledge and experience. Thus, how would you prepare to learn GA as soon as possible? My tips are: 1. Create a GA account and add some of your …

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On a number of different forums and in a few articles I have seen these statistics: • Twitter users grew from ½ to 7 million over 12 months • Working adults are main audience • 35-49 year olds are 42 percent of users • 2-17 year olds are 4 percent …

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In one of my Linkedin groups a question was posed as to whether Social Media is a tactic or a strategy? Not many people have responded over there and I thought I would pose the quesiton here. For myself, I think it is both and the ration from one to …

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As many of you (probably all of you) know, unless you adjust your privacy settings your photos could be used by Facebook in ads on other pages. Could this affect business related pages that have photos of company personnel? And how many of you who are managing coporate facebook presences …

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Some time ago, I started a thread about Freemium models as a way to entice visitors to sign up. Now, I saw this very interesting post on Mashable about the various business models online businesses use to grow their community. So what do you think? [url]http://mashable.com/2009/07/14/social-media-business-models/[/url] I am working with …

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According to a recent study by the Financial Times, 77% of C-Level execs participate in webinars on various topics. Would this cause you to have your company or advise your clients to begin producing more webinars and to start a YouTube or Vimeo profile if they do not have one …

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Have you ever chronicled your site's or products launches and posted on Youtube? Has this approach helped increase the amount of targeted visitors to your site? Or are you planning to do so? Form an SEO and traffic perspective, it can be beneficial.

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I just read a blog that talked about building one's own reputation as a thought leader on specific topics or industries as a way of maximizing the reach of your social media marketing plan. It seems like a no-brainer to me but if your company does not have a stand …

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I was just looking at an interesting presentation I found on SlideShare on this subject and one of the slides presented the following 2 facts - A London School of Economic study showed that a 2% reduction in negative word of mouth increased sales 1% - A Dell study on …

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On a lot of the forums on Linkedin there are discussions about setting up dating web sites. One story I saw said that the biggest growth niche in social media are dating sites. Out of curiosity, how many of you would put up ads (like google adword-type ads) on dating …

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Hi We are using Telligent Community Server version 5. Is anybody familiar with theming on this version. There is a video on the Telligent site regarding theming but it is very difficult to penetrate. I will welcome any advice.

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I've recently learnt of this website, [url]http://www.ijango.biz/freevideo[/url].. and i think i'm interested. Taking extra precautions though before joining. What do you think of the concept? Is it legit? Hope you can help me! Thanks!

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I have seen in some threads on this site and others the question come up as to how much of your social network marketing should be geared towards sales generation. As you are trying to build a community by being seen as a source of info and knowledge and leaving …

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With questions about sales-related efforts in social networking (like the one I posted already) I am curious to know if anyone announces or includes press releases in their social networks. I currently have one client that tweets about them with links to their corporate site and uses one of their …

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As a long time marketer who has worked with traditional ad agencies in the past, I have heard at some events and on some webcasts that many companies are shying away from involving their ad agencies in their social network marketing plans. The big reason is that the ad agencies …

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One of my clients is going to an client-targeted event and they are planning on tweeting from the event for their clients who cannot attend the event. They already have a large number of people who have signed up to follow them. They are wondering what the drop off rate …

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The End.