InsightsDigital

Many sites have used Google Analytics to measure online engagement. Yahoo Analytics is also another free tool that also have received good buzz. Like Google, Yahoo now has its network of Yahoo Analytics Consultants. Thus, knowing this, would you be more inclined to use Yahoo Analytics on your site.

I have also advised clients on blogs with the caveat that blogs are like plants, blogs need constant new content to sustain the attention of the readers/visitor. In regards to your question, "Does anyone have an opinion/thoughts/educated guess on how many blogs one company should try to maintain? " I …

One aspect of life that is constant is change. Thus, this change occurs everywhere and anywhere, especially when executing a marketing plan. You may encounter unforeseen pebbles on the road. Hence, you may need to change course to improve chances of your marketing success. So when this happened to you, …

Im trying to add new blogs to read on internet marketing and will appreciate any suggestions. I subscribe to Mashable and SEOMoz. Which ones do you recommend?

I also recommend using Facebook ads and targeting your ads to users from that location.

I think it has been done already but I am a firm believer that human touch has to also be incorporated. For example, a startup uses social media to promote its new product but such 2.0 tactics cant substitute the human interaction of a business development professional.

I do think this app will be useful for consultants and marketing professionals. I have manually included such information on my reports yet I wonder if management wants to see this information at times.

Im thinking of setting up a phone line to provide internet marketing advice. Before doing that, I am wondering if anyone on this board have used Skype Prime or Ether and what do you think? Did it helped you build credibility on your field or even made some revenue? Please …

I know there are many podcasts and online radio stations and if the producer accepts advertising, it provides an opportunity for businesses to advertise. I have seen display ads on Pandora on my Ipod Touch and one PSA on my broadcast. Would you advertise on Pandora or use Targetspot? What …

Hi John I like the survey but I felt that the education question did not reflect me. I have a Master's degree and I had to put it as other since university degree usually implies a BA/BS and then the next option was a PhD. The issue with the Other …

Hi If you dont have an invitation for your Google Voice, try get one. [url]http://www.google.com/googlevoice/about.html[/url] You can select your own numbers and letters. Thus, from an advertising sale perspective, would it help to pick your number, keeping it in mind that the area code may not reflect your business area. …

You may have heard already but Google will release their own Operating System based on open source coding. This OS will be Netbook friendly. Google has been THE Leader for search marketing. Now that Google will have a OS in the market, it can potentially transform search marketing to a …

Promoting a forum may require time and effort but it is worth it. I have created and promoted forums in the past. My lessons learned are: 1. Content - you need to constantly create content and keep the content fresh and valuable. 2. Invite other bloggers or other people you …

How do you optimize for mobile search? Do you think that mobile users will use more precise or defined search words to find the type of results they are looking for?

All the advice on this thread is great. I also recommend: 1. Create a Twitter account and be an active and engaged user. Dont just post your site's url. Contribute and retweet and comment on others tweets. 2. Join related meetups - not only you meet others but it gives …

I just read a blog today about how Google has introduced video ad previews in its SERPs. Nevertheless, the video help engage the visitor to learn more about the product/service and spend more time. Would you consider this advertising tactic for your product? [url]http://www.steverubel.com/advertising-embedded-video-previews-in-google[/url]

Thanks for sharing the article. This brings up a major concern about who is viewing the information and what unimaginable consequences it will bring on. For example, the cheerleader who was coerced to release her login information to her coach because of certain information she released about the team on …

It is scary but a true reality that there are predators out there and one has to always be cautious and aware. I was not affected as far as I now of (I have a few different twitter accounts). On my Facebook account, I have made it extremely private - …

Hi I just read a blog report about how News Corps lost millions with Myspace. Myspace have changed its branding in the past year or so and have the same colors as LinkedIn and Facebook yet it has not really helped regain its market space. So do you use Myspace …

I can see it useful but then again, if the followers knew this person was accepting tweet endorsements, I wonder if the tweets would be taken seriously. Also, what would be the click through rate of a "sponsored tweet link" versus a regular tweet link.

As you might have heard, Apple's new IPhone 3GS has an option to IProd in its control. I wonder if Iprod is going to be a new online community, similar to me.com, to upload and share contacts and friends. Perhaps this is a new online community for mobile users. What …

As we all know, online conferencing has been around for some time though it is mostly used by vendors doing a demo on their product with potential clients. My question for you is : have you effectively used web conferencing to increase your online consumer/business reach? I know I have …

Hi John, Seeing results for SEO tactics takes some time and constant monitoring and tweeking, thus, I recommend you to look at which areas of SEO your site can immediately modify and implement them. Thus, the next time Google spiders crawl your site, it may improve your site's PageRank.

I read this blog post today and it made me think on how behavioral data have allowed advertisers to "personalize" certain types of advertising. [url]http://www.webmetricsguru.com/archives/2009/08/future-of-direct-marketing-and-newspapers-is-personalization/[/url] Unlike the blogger, I do read the political pamphlets on my mailbox but I also wonder if I will become more engaged if I knew …

I read on a blog that Yahoo and Bing will be combining forces against Google and it will be announced sometime this week. From a SEO and PPC perspective, I wonder what changes and challenges this union can present to internet marketers. What do you think?

You want a business name that describes your business and its identity. I recommend you to think of your business branding and associated keywords.

Hi It depends who you are surveying and how you are surveying. Will you be calling each customer and asking them to complete a survey or just emailing them? Also, think of an incentive to offer for completed survey takers. I would limit to one survey per quarter or year …

I often see on this board requests for white papers and best practice guides. Thus, when I saw this one I thought members of this board would benefit. [url]http://www.porternovelli.com/media/pdf/pnid-news.pdf[/url]

Yes I have experienced a similar hurdle and I now other colleagues who have to present length and labor intensive case studies in order to bolster their case. Another hurdle is how to justify your fees.

I have seen some other companies do the same thing. My reaction to it is that it may have a spammy feel since it was just copied and paste and not customized for each language and cultural sensitivities.

Paypal released is new Adaptive Payment API which now competes with Amazon's Flexible Payment Services. It is supposed to be more flexible for adaptation. Which API would benefit most to e-commerce sites?

IT is very good. I just found this site which is a job site for bloggers and there are a few ads here for technical writers. [url]http://jobs.problogger.net/[/url] You could check out the pay scale for similar jobs here and see.

Have you used vvoice search on your mobile? Or have you employed mobile voice search in your tactics? Have you heard of Vlingo, Tellme, and Sensory?

Hi Let's say you are in the process of creating a startup or small business but you dont want your competitors to obtain too much information on your company. Which approaches do you take to prevent this? What have you done?

The reason on why I am mentioning this topic is because I have noticed that many links that are listed by users here have security warnings. Despite the warnings, a study published by Carnegie Mellon mentioned that the majority of visitors ignore those warnings. So if your business site have …

I believe this is a fad, just like many companies created their own communities, but it is the ones that provide most value that will retain its users for the long term.

Have you checked out FaceBook's MarketPlace? I have placed a few items on sale there and though I never had any buyers, perhaps other sellers had different experiences. This is a very social perspective on selling since the ad appears on the threads of friends' updates.

We all know that the US is in a financial recession, thus, this will impact on buying behavior and advertising/marketing spending. For myself, I am more conservative and thinking thrice before spending on additional monitoring tools and nice to do advertising but may not directly impact the bottom line. So …

Which model/s do you use to conglomerate your search campaigns and web analytics? I am trying to understand more about this and appreciate any insights and suggestions. Thanks

Unless it is access for proprietary date, paying for tweets may not be popular. I can see Forrester, Jupiter Research, or Nielsen charging for special type of tweets (especially those with metrics). Other than these type of companies, I dont see the value. Do you?

I strongly recommend you to use a respectable email vendor like Experian - [url]http://www.experian.com/small-business/marketinglist/select-list-application.jsp?productType=consumer[/url] I am not connected to them at all but I have used their lists in the past for consumer segmented groups.

I do believe that the recession has motivated many users to tap into online communities to network and increase their professional growth. This may be a big reason on why LinkedIn has much more momentum than a few years ago. So how do you think the recession has affected online …

Well actually, there are many companies that are currently either doing this already or are searching/vetting for the right vendor to provide these services. Communispace does something similar but for consumers but I have discovered other vendors that does it for B2B clients. [url]http://www.communispace.com/[/url]

Thanks for sharing the link. I totally agree with the first one - Don’t Bite Off More Than You Can Chew. I have seen many businesses are guilty of this.

I also recommend that you attend events and meetups that include the type of visitors you want on your site and just plug your site. Give them a catchy business card with your website url very visibly seen.

I wonder if in a year, what is the market share Bing will have? Do you predict it will be more than 30% or even 50%?

There are many sites that provide the opportunity to become a sponsor. Has anyone on this board have done it and if so, what lessons have you learned or any recommendations do you have to share? Thanks

As entrepreneurs and consultants, I do believe that blogging is a good way to increase our reputation and visibility. There are numerous plug-ins and tools to help the blogging experience and I just found out of Zemanta. Have you used Zemanta or other blogging assistance tools? What are your recommendations …

Thaks for brining this one up for discussion. I personally have given WSJ online community a try a few times and each time, it did not retain me for the long term. Why? Reasons were: 1. I forgot I even had it. 2. When I did get a reminder - …

I actually shared this link the other day in this forum. I think they have great case studies and best practice section.