Well, I guess you should start with writing a blog post over you own blog and then start promoting it over the social media, best would be creating a facebook or google page and then post it over to your page this will help you in creating interest among the user and you can get good conversion out of it ! As well as if you are good with your blog it will start getting ranking over the serps just make sure that you don't write for the sake of writing try to share information which is not available with the others or I would say experiment with something different and you will be good to go.