298 Archived Topics
Remove Filter  | At certain events, I am introduced as the social media or insights maven. Thus, I often find myself in situations where I have to explain: "What is Twitter?". As I was on youtube, I found this cool video which could help me and help you explain what is Twitter in …  |
| | Almost every single internet marketing related magazine and conference touts social media. Thus, I wonder about measuring success on social media. Most of the information I read on this topic is very qualitative. At least this article tires to quantify it in some way... [url]http://searchenginewatch.com/3634843[/url] So how to explain social … |
| | I saw this interesting post on ClickZ which states only a quarter of women stated that social media influenced purchases. So for us marketers, we may have to restrategize on how we use social media to push our businesses. This finding also illustrates the need to optimize current social media … |
| | Dear Members: As social media is cementing itself as a permanent and constant fixture in our digital lives, people we meet in our offline world can easily also translate to digital connections. Thus, what do you do when your boss wants to be your Facebook friend? I personally believe in … |
| | It had to happen sooner or later. I do believe that such tactics do blur the line of what is public worthy and not. I do think that if it does help small counties connect with their constituencies, then great. But I do wonder if in a way, it can … |
| | Hi I know a friend of mine whose Facebook account was hijacked. Now I read this: [url]http://www.theregister.co.uk/2009/09/04/facebook_friend_in_peril_scam/[/url] Its scary. It does not matter if you limit who can view your profile or not. |
| | As you try to grow your online community, it is good to know who are connected online and who may be your best target audience. I read on a blog with these interesting stats: [LIST] [*]singles and couples are the most connected. [*]Young families are heavy tech users, especially for … |
| | As you know, there are a few semantic web search engines out there. Do you use them? If so, what do you think? Do you optimize your your web sites for these search engines like: opencalais.com and wolframalpha.com |
| | I just read an article on Ad Age about how Nielsen have confirmed what we all knew, that advertising spent went down in 2009. It also reflect that advertising spend was affected not only online, but on traditional form of advertising as well. [url]http://adage.com/mediaworks/article?article_id=138852[/url] So have you personally have seen … |
| | In order to develop insights for its market research section of the marketing plan, some companies use panel or internet research surveys. I actually have developed a few myself. So if you do it in-house or use an outside vendor, what do you think now after reading this: [url]http://www.nytimes.com/2009/09/05/technology/companies/05nocera.html[/url] ? |
| | I would like to know how do you incorporate consumer insights in your marketing strategy and plan? Do you incorporate data from Comscore and Nielsen and then use these metrics to convert into actionable insights? Why plan if consumers may not be interested in the product or services?  |
| | The other day I had a conversation with my colleague, strategic planner, about social media and digital advertising as a push or pull marketing. I think that the terms are now very fuzzy and getting blurred, especially with social media. Why? Well, I believe the platform allows for both a … |
| | Hi Though I am a frequent poster, I just noticed the tag option on this site. So I wonder, what effect does tagging do with the posts here versus the posts that are not tagged? |
| | Many advertisers use DART data to monitor metrics for their PPC campaign. I looked at one report recently and it could be confusing for a first timer. So what advice do you have for someone who has never reviewed such data before? |
| | I just found this very interesting article on Mashable - [url]http://mashable.com/2009/08/30/analyze-twitter-content/[/url] I actually like TweetPsych but I do wonder what would be the business implication for knowing sentiment and psychographics on individual users rather than an aggregate of all the followers for a particular account. Would it really help create … |
| | Many businesses have incorporated sentiment analysis software/platform to understand the sentiment of their visitors. I am aware of popular content sites like Huffington Post and other similar sites that have added this component. So for your business site, would you add sentiment analysis to understand your visitors and optimize your … |
| | AFter reading this story, I betcha that many people may be tempted to buy an IPhone. I know I will. It is a form of sweet revenge towards those Iphone thieves. Thus, the reach via Iphone will increase to levels never expected (or perhaps it is). Story: [url]http://mashable.com/2009/08/30/find-my-iphone-robbers/[/url] So what … |
| | I think it is commonplace for most sites to use cookies. But FireFox users do know and aware of limiting cookies on their computers. So if your site have cookies, which issues have you noticed? What lessons have you learned? |
| | I have personally heard so many stories of people saying they will quit Facebook - mostly for time or professional reasons - but at the same time, there are also many others who join Facebook every day. Thus, as an online marketer, are you worried or concerned about Facebook quitters … |
| | Many social media monitoring tools measure and find influencers. So if you had experience with such service, what do you think? Do you think it has helped your business finding and outreaching these influencer bloggers? What do you think? |
| | I read in a blog that it encouraged users to visit those sites. I personally dont see the need if I am already on LinkedIn. So have you used those sites? If so, whats your opinion of them? |
| | I read an article about useful social media tools and I thought this one is really cool and it was on the list. [url]http://hiim.r09.railsrumble.com/[/url] So do you think you would use such service/tools and if yes/no, why not? |
| | Many posts on this forum mention tools but some are self promoting. I just want to compile a list of sites where one can use to obtain SEO/competitive intelligence insights? (Better if there are free ones out there). For starters, I like using Google's AdWords and Google's Trends. What do … |
| | Have you downloaded snow leopard yet? I was planning to stop by the Apple Store and get it today instead of ordering online but I was not looking forward to the long line. So what do you think of Snow Leopard? What sup with Apple naming system? I do like … |
| | I betcha that many on this board have experience this: You are on the beach soaking up the sun. You look towards the horizon. You see a plane/helicopter with an air banner advertising - it is usually for a big wannabe blockbuster or adult services place. But I wonder if … |
| | I got an affiliate marketing magazine today and it mentioned about how people make millions. I want to now how do they do it? I betcha many members here want to know as well. |
| | We all know Youtube is a frequent videosharing site, but I wonder how often do you actually use YouTube to promote your services and products? Has it actually helped refer visitors to your site? Has it helped you get new business? |
| | WordPress allows customization of blogs into informational business related websites. As I am exploring this for myself, I am wondering what has been your experiences of creating a non-blog on WordPress rather than creating a website on HTML/Flash. Would you do it again? Any recommendations? Thanks |
| | We all are aware that social media is now a very important part of internet marketing. But what about measuring it? I found this on the Forrester blog - [url]http://blogs.forrester.com/marketing/2009/07/why-i-like-the-sim-score.html[/url] 1. Calculate the number of positive, negative, and neutral conversations happening for your brand 2. Use the formula (Positive + … |
| | Im working with a client who is moving away from traditional marketing to digital. Other than the basics and social media, which recommendations or advice do you have to share? Thanks |
| | Mashable wrote a post on Tweetblocker tool which allows users to identify top Twitter spammers. Have you used it and how has it helped your Twitter experience |
| | I read on a blog that it is a great time to advertise since it is lower cost CPC. "According to Efficient Frontier, advertisers have "capitalised on this price reduction and achieved more click volume" while at the same time boosted ROI. Specifically, advertisers in the UK were able to … |
| | This new finding released by Nielsen reflects that consumers trust virtual friends and strangers' reviews the most. Thus, for business owners, this means that one has to pay constant attention and minimize risk damage to what reviewers have written about your service or business. One interesting statistic was regarding trust … |
| | Hi I am always on the lookout for resources to strengthen my knowledge and understanding of this ever changing online landscape. I do have my list of blogs I visit often like Mashable and CNET but I wonder if anyone else have other "hidden gems". Thanks |
| | What questions would you ask a social media consultant who you or your business wants to hire to grow your brand's online pressense/community? |
| | Many sites have used Google Analytics to measure online engagement. Yahoo Analytics is also another free tool that also have received good buzz. Like Google, Yahoo now has its network of Yahoo Analytics Consultants. Thus, knowing this, would you be more inclined to use Yahoo Analytics on your site. |
| | One aspect of life that is constant is change. Thus, this change occurs everywhere and anywhere, especially when executing a marketing plan. You may encounter unforeseen pebbles on the road. Hence, you may need to change course to improve chances of your marketing success. So when this happened to you, … |
| | Im trying to add new blogs to read on internet marketing and will appreciate any suggestions. I subscribe to Mashable and SEOMoz. Which ones do you recommend? |
| | Im thinking of setting up a phone line to provide internet marketing advice. Before doing that, I am wondering if anyone on this board have used Skype Prime or Ether and what do you think? Did it helped you build credibility on your field or even made some revenue? Please … |
| | I know there are many podcasts and online radio stations and if the producer accepts advertising, it provides an opportunity for businesses to advertise. I have seen display ads on Pandora on my Ipod Touch and one PSA on my broadcast. Would you advertise on Pandora or use Targetspot? What … |
| | You may have heard already but Google will release their own Operating System based on open source coding. This OS will be Netbook friendly. Google has been THE Leader for search marketing. Now that Google will have a OS in the market, it can potentially transform search marketing to a … |
| | Hi I just read a blog report about how News Corps lost millions with Myspace. Myspace have changed its branding in the past year or so and have the same colors as LinkedIn and Facebook yet it has not really helped regain its market space. So do you use Myspace … |
| | As you might have heard, Apple's new IPhone 3GS has an option to IProd in its control. I wonder if Iprod is going to be a new online community, similar to me.com, to upload and share contacts and friends. Perhaps this is a new online community for mobile users. What … |
| | As we all know, online conferencing has been around for some time though it is mostly used by vendors doing a demo on their product with potential clients. My question for you is : have you effectively used web conferencing to increase your online consumer/business reach? I know I have … |
| | I read on a blog that Yahoo and Bing will be combining forces against Google and it will be announced sometime this week. From a SEO and PPC perspective, I wonder what changes and challenges this union can present to internet marketers. What do you think? |
| | Paypal released is new Adaptive Payment API which now competes with Amazon's Flexible Payment Services. It is supposed to be more flexible for adaptation. Which API would benefit most to e-commerce sites? |
| | Hi Let's say you are in the process of creating a startup or small business but you dont want your competitors to obtain too much information on your company. Which approaches do you take to prevent this? What have you done? |
| | The reason on why I am mentioning this topic is because I have noticed that many links that are listed by users here have security warnings. Despite the warnings, a study published by Carnegie Mellon mentioned that the majority of visitors ignore those warnings. So if your business site have … |
| | I do believe that the recession has motivated many users to tap into online communities to network and increase their professional growth. This may be a big reason on why LinkedIn has much more momentum than a few years ago. So how do you think the recession has affected online … |
| | Hi Many companies focus on blogger outreach as part of their PR campaign. Do you use blogger outreach for your marketing campaigns? If so, which lesosns have you learned. Or are you a blogger and got turned off by these unsolicited requests, what do you recommend companies to approach bloggers? |
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